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About IPC Media - Connect
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IPC Connect's brands provide powerful reach, with its magazines read by 53% of all mass market women – that's ten million women – while its digital brands reach a further 2.4 million mass market women. Connect's audience of mass market women are highly valuable and responsive main shoppers, responsible for the vast majority of UK purchasing decisions.
Connect serves its consumers in the following key sectors: Celebrity & Fashion, Lifestyle, Traditional, TV Entertainment and Real Life.
CELEBRITY AND FASHION
Now is the original celebrity gossip, lifestyle and entertainment brand. It gives women an unmissable mix of the biggest celebrity stories, the hottest gossip, emotion-stirring real life and the must-have fashion and celebrity style every week in print, and daily at www.nowmagazine.co.uk. Continual innovation week-in and week-out ensures that Now continues to be the best-loved brand in the dynamic celebrity sector.
Look was the most successful women's weekly launch of the last decade. Look is a fast-paced, glamorous, glossy high street fashion and celebrity weekly for young women. It has a unique mix of up-to the-minute affordable fashion, high street shopping advice, celebrity style and news, coupled with thought-provoking real life. Look is the accessible, must-have glossy weekly high street fashion bible, complemented with news about fashion, beauty and shopping daily online at www.look.co.uk.
LIFESTYLE
Woman and Woman's Own lead the general interest women's weekly sector. Woman continues to be the number-one-selling brand within the mainstream Women's Weekly sector. Woman is a must-have weekly fix of hot celebrity news, juicy TV insider gossip, compelling real life stories and body-confident fashion and beauty. Woman's Own is the UK's most famous and trusted woman's weekly and is packed full of information, including real life stories, soap news and tips and advice. It's smart, surprising and straight talking – it's the social currency for today's women.
TRADITIONAL
Woman's Weekly continues to reign supreme in the traditional sector, successfully reflecting the changing lives and attitudes of mature women in the UK. The magazine celebrates the home, family and lives of women aged 40+, providing them with expert health advice, inspiration on how to feel fantastic at any age and hours of great reading.
TV ENTERTAINMENT
What's on TV provides over four million readers a week with a great value mix of entertaining TV features including the latest soap news and gossip, puzzles, competitions and clear, comprehensive television listings. Bright, friendly and chatty, What's on TV simply represents a no-nonsense and entertaining approach to television complemented by the latest soap stories and popular TV news, video, photos, and online listings at www.whatsontv.co.uk.
TV easy is the UK's first compact paid-for weekly TV magazine. Perfect for the arm of the sofa, this handy quick-flick guide has easy-to-use colour coded tabs for instant programme details and a new brighter, more modern design. The clearly laid out listings mean that it is the perfect magazine for busy families, allowing them to make quick and informed viewing choices every week.
TVTimes has over fifty years of TV heritage and an enviable reputation within the TV industry. It has a modern and vibrant look with a clear vision of what today's reader wants from their favourite television magazine. Every week TVTimes has big star interviews, more soap coverage than any other TV weekly title, and the most easy to use digital listings. It is positioned in the premium sector as a quality TV weekly magazine, popular with all the family.
TV & Satellite Week is the UK's original and best weekly digital TV guide. Its unique range of specially-designed and easy-to-use planning tools make it the ultimate guide to the best of what's on BBC, ITV, C4, Five, Satellite, Cable and Freeview. With its A-Z planners of all the week's sport, day-by-day highlights of the best films on all the channels and evening at-a-glance guide to what not to miss, TV & Satellite Week is the only choice for digital homes.
Written by soap lovers for soap lovers, Soaplife is the one-stop fortnightly magazine that gives its readers more news, more gossip, more stars and more pictures from their favourite shows than any other soap magazine. It's a unique mix of soap news and gossip, soaps in pictures, storyline information, interviews and updates, and insight into the stars' lives on and off-screen.
REAL LIFE
Pick Me Up is the highly successful woman's weekly which was an instant hit with its readers. Its upbeat, vibrant, fun style delivers an intense package of real life stories and puzzles that sparkle with originality and warmth. Every week Pick Me Up guarantees more quality real life than any other magazine, packed with intrigue and drama.
Chat is cheeky, irreverent and fun – a variety pack of 100% true stories, puzzles, irresistible fashion, bargains, bonuses and surprises. It also promises a weekly jamboree-bag of emotional stories from the poignant to the potty – and always plain gripping. Chat is the smart real-life read.
IPC Connect also publishes a wide range of magazine specials. The specials – including Chat Passion, Now Style, Woman Feelgood, Woman's Own Lifestyle and Woman's Weekly Fiction - form an exciting brand extension from the parent Connect brands. Each reflects the parent title's key values within its own unique identity, providing greater dedication to core subject areas.
DIGITAL
Connect's online brands deliver 2.4m unique users and 17.2 million page impressions every month. All our sites are growing fast and are proving to be a huge success with mass-market women.
www.goodtoknow.co.uk launched in August 2007 and has become the ultimate online destination for women today with over 933,000 unique users and over 6.1 million page impressions every month. It is packed full of practical help, advice and tips on getting the most out of busy family life. From recipes, to diet and weight loss advice, through to women's health, relationship help, and great parenting tips, goodtoknow connects users to professional experts and to each other as experience experts – making life that little bit easier.
www.whatsontv.co.uk launched in January 2007 and offers users TV news and gossip, coverage of all the major soaps and popular TV programmes, previews of the day's must-see shows, an in-depth TV film guide and a
multi-channel TV listings guide. The site delivers 630,000 unique users and 5.3 million page impressions every month.
www.nowmagazine.co.uk provides up-to-the-minute breaking celebrity news as it happens, photo galleries of celebrities and their styles, Now celebrity video and interviews. The site delivers 728,000 unique users and 4.6 million page impressions each month.
www.look.co.uk launched in June 2008 and is the only fashion website in the UK to focus on the high street. The site carries up-to-the minute coverage on the latest fashion and beauty news, photos of celebrity style and the hottest new items in-store, and provides a one-stop shop for users to shop the high street. www.look.co.uk delivers 215,000 unique users and 1.5 million page impressions every month.
Find out more about specific IPC Connect brands
To contact IPC Connect managing director Fiona Dent, email fiona_dent @ipcmedia.com or call 020 314 86191
Find out how to advertise with IPC Connect brands or contact Matt Downs at matt_downs@ipcmedia.com or 020 314 83681
