Neil started at IPC Media in 1994, a year after graduating. He worked initially in magazine circulation sales before moving into publishing, focusing on music and lifestyle brands, including NME, Loaded, Uncut and www.nme.com.
In 1999 Neil was appointed Commercial Director focussing solely on the internationally award-winning www.nme.com, overseeing its initial expansion. In 2002 he took overall responsibility for the whole IPC music portfolio as Publishing Director - winning the PPA Publisher of the Year award in 2004 for his work repositioning the NME brand.
He was named IPC Media Digital Director in September 2006 to oversee the growth of IPC's digital business, initially launching, redeveloping and acquiring to build today's current website portfolio at IPC targeting mass market women, upscale women & upmarket men.
More recently, his focus has been on mobile and tablet development. He has overseen the launch of over 35 mobile optimised sites, 25+ branded mobile apps in 2011, and in 2012 is driving an extensive digital magazine roll-out of IPC's brands onto emerging digital Newsstands.
Neil is an executive director of AOP, representing IPC, and was appointed to the IPC Media board in April 2007.
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IPC Connect is IPC Media's mass market women's division with a range of brands that provide powerful reach. Connect's magazines are read by 9.4 million mass market women, which equates to 49% of all mass market women, while its digital brands reach over 5.3 million unique users and deliver 35 million page impressions every month.
IPC Inspire is IPC's men's division. Its portfolio of 38 brands covers a huge spectrum of interests and includes famous names from Country Life and The Field to Nuts and NME.
IPC Southbank is the upmarket women's division, focusing on the three key markets of Fashion, Women's Lifestyle and Home Interest. Southbank is home to some of the most iconic magazine brands in publishing including Marie Claire, woman&home, Look and Ideal Home.
IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men - almost 26 million UK adults - while our websites collectively reach over 14 million users every month. IPC Advertising offers clients and agencies access to IPC Media's unparalleled range of brands
As the UK's leading newstrade sales, marketing and distribution business, Marketforce is the link between publishers and retailers, providing a comprehensive range of circulation and distribution services for the IPC portfolio, as well as a broad range of titles from over 30 blue chip publishers.