IPC Marketforce

As the UK's leading newstrade sales, marketing and distribution business, Marketforce is the link between publishers and retailers, providing a comprehensive range of circulation and distribution services for the IPC portfolio, as well as a broad range of titles from over 30 blue chip publishers. These include Panini, Puzzler Media, Kelsey, Centaur and Anthem. In total, Marketforce represents 25.7% of the total magazine category in the UK. Marketforce also exports 12.1m copies of magazines worldwide, including managing the international-only business for HELLO!, Imagine Publishing and DCThomson.

The Marketforce strategy is to drive magazine sales through innovative marketing at retail and a highly efficient and effective supply chain. We work in partnership with key retailers in all channels - from the well established WHSmith, to grocery multiples such as Tesco and Sainsbury, to emerging magazine sellers like Lidl, BP and Esso.

Two distinct circulation teams work closely with IPC Media publishers and third party clients to ensure we understand, and deliver to, their magazine sales ambitions. Using unparalleled information and insight, the teams develop highly successful circulation strategies tailored to each individual publisher's needs.

Marketforce employs around 180 people and attracts talent from all areas of the magazine and retail industries. By consistently outperforming the market - from copy sales to customer service - Marketforce has earned a reputation for having one of the very best teams in the business.

To find out more about Marketforce, click here.

To contact Marketforce, email: salesinnovation@marketforce.co.uk  

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