IPC Direct

IPC Direct is responsible for driving revenues from our brands through direct marketing methods. Headed by IPC Direct marketing director Amanda Chester, it's a highly-profitable part of IPC Media's business and encompasses the Subscriptions Marketing, Marketing Operations, Database Marketing, IPC Direct Shopping and Telemedia teams.

 

 

 

 

Subscriptions Marketing

The Subscriptions Marketing team works across 50-plus IPC brands. It deploys an array of marketing methods - including online and affiliate marketing, direct mail and telemarketing plus traditional direct response promotions - to consistently drive IPC's subscriptions business. The team is composed of 25 marketers and incorporates DM Design, an integrated direct marketing design agency. For more information, contact Paul Hatch, acting head of subscriptions marketing, on 020 3148 6316 or email paul_hatch@ipcmedia.com.


Marketing Operations

The Marketing Operations team ensures that IPC Direct's customers receive what they are expecting, when they expect it. Working in partnership with specialist suppliers, they support the multi-million pound business of IPC Direct with a team of logistics, customer care and operational management experts. For general enquiries, contact Kevin Lamb, acting head of marketing operations, on 020 3148 6314 or email kevin_lamb@ipcmedia.com.


Shopping

The IPC Direct Shopping team delivers commercially-driven direct response marketing expertise to our publishing companies. The available options include reader offers, e-commerce, in-house catalogues and co-branded catalogues. Activity is created to match the brand proposition of individual titles and is a core part of magazines' editorial make up. For more information, please contact John Warburton, head of shopping, on 020 3148 6342 or email john_warburton@ipcmedia.com.

 

Database Marketing

The Database Marketing team offers innovative and intelligent solutions to list-building, database management and data analysis that improve consumer insight and deliver accountable results in subscription marketing, email marketing and research campaigns at IPC. The team also offers a list rental service to third parties. For more information, contact Lee Wilmore, head of database marketing, on 020 3148 6338 or email lee_wilmore@ipcmedia.com.


Telemedia

IPC Direct works in partnership with Telecom Express to provide editorial promotions for IPC brands using all forms of premium rate communication media: voice, internet, mobile and SMS. Popular premium rate promotions are Lucky Numbers and Live Psychic services. For more information, contact Amanda Chester, direct marketing director, on 020 3148 6280 or email amanda_chester@ipcmedia.com.

Divisions

  • IPC Connect

    IPC Connect is IPC Media's mass market women's division with a range of brands that provide powerful reach. Connect's magazines are read by 9.4 million mass market women, which equates to 49% of all mass market women, while its digital brands reach over 5.3 million unique users and deliver 35 million page impressions every month.

    More

  • IPC Inspire

    IPC Inspire is IPC's men's division. Its portfolio of 38 brands covers a huge spectrum of interests and includes famous names from Country Life and The Field to Nuts and NME.

    More

  • IPC Southbank

    IPC Southbank is the upmarket women's division, focusing on the three key markets of Fashion, Women's Lifestyle and Home Interest. Southbank is home to some of the most iconic magazine brands in publishing including Marie Claire, woman&home, Look and Ideal Home.

    More

  • IPC Advertising

    IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men - almost 26 million UK adults - while our websites collectively reach over 14 million users every month. IPC Advertising offers clients and agencies access to IPC Media's unparalleled range of brands

    More

  • IPC Marketforce

    As the UK's leading newstrade sales, marketing and distribution business, Marketforce is the link between publishers and retailers, providing a comprehensive range of circulation and distribution services for the IPC portfolio, as well as a broad range of titles from over 30 blue chip publishers.

    More
close