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IPC Plus - Brand Licensing
Strong brands resonate with consumers and IPC's leading magazine brands extend across many product categories.
IPC Plus works with our brand licensing partner Global Brands Group to create international brand merchandising and licensing programmes. Global Brands works to leverage magazine retail presence through integrated consumer products and promotions opportunities alongside the magazine. Stretching IPC brands into the digital, fmcg, book publishing and interactive game space illustrates a whole host of opportunities. Partnership companies can leverage established brand strength and loyal consumer groups as well as meet increasing retailer and consumer demand for trustworthy brands through new products and services launches.
Each licensing partnership works closely with the magazine editorial team. Licensed merchandise is backed by media support in-magazine and on-line driving sales upwards.
Exciting new licensing and merchandising programmes have recently been launched against key brands in the interiors, men's lifestyle and music sectors including Livingetc, Ideal Home, Homes & Gardens, Decanter, Loaded and Nuts.
For further information on Brand Licensing opportunities please contact:
Sam Ferguson , Global Brand Group, on +44 (0) 20 7808 4812 or sam.ferguson@globalbrandsgroup.com
http://www.globalbrandsgroup.com/en/properties/ipcmedia.html
