August 8, 2012
NME, the multiplatform music brand, has secured the lager brand, Budweiser Brew No. 66 as sponsor of its video content across the summer and its new bespoke NME Video app.
NME’s in-house video team will create 66 pieces of bespoke video, featuring interviews with some of the hottest acts playing this summer.
NME and Bud ‘66’ will engage with their social media audiences in order to form the extra six seconds of the interview, asking Facebook and Twitter users to send in a question they would like to ask their biggest music idol, with the best questions being selected by NME.com editor Luke Lewis.
The campaign will also see the launch of a bespoke NME Video app powered by Bud ‘66’. The new app will be free to download and uses the Brightcove app cloud software. It will allow mobile users around the world to discover new music videos and access the entire NME video catalogue, including exclusive, high-quality interviews with their favourite bands, wherever they are.
As part of the three-month campaign, Bud ‘66’ will also receive support on NME.COM.
Brian Nugent, IPC Digital account manager, says: “We are very excited to be working with Bud 66 on this summer campaign. Aligning themselves with bespoke content curated by the experts from NME is a unique solution that will resonate with our shared audience. Getting real music fans engaged with the campaign via the opportunity to ask their music idols a question of their choice creates immediate excitement and buzz.”
Iain Newell, Bud ‘66’ European marketing director, adds: “Bud ‘66’ is a perfect summer drink, so what better content to associate with than NME’s festival interviews. We think our fans will love this initiative, and look forward to sharing this exciting content with them.”
FOR MORE INFORMATION ABOUT NME PLEASE CONTACT:
Anna Gawan, PR Manager, IPC Media on 020 3148 5405, 07816 316432 or email email@example.com
About Budweiser Brew No. 66
Bud ‘66’ is a lightly carbonated lager brewed with a touch of sweetness for a smooth easy taste at 4% abv.
Bud ‘66’ on Facebook
Over 18’s only www.drinkaware.co.uk
NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NME mobile, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world.
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