March 22, 2012
Quenching target audience's thirst for fashion under brand's 'Love It Light' strapline.
Diet Coke is taking further steps into the fashion world with the launch of a new online creative platform in partnership with IPC Media. The new Style It Light site goes live in March with a dedicated editorial team providing style loving girls with a daily fix of fashion, beauty and fabulousness.
The Style It Light site will contain unique content offering users access to light-hearted fashion editorial and inspiration. It also brings together popular fashion content from IPC titles Maire Claire, Look and InStyle in one easily accessible place, and showcases the best style news on the web covering the catwalk to the high street.
The creative platform further builds on the Diet Coke ‘Love It Light' ethos, with a light-hearted approach designed to give the target audience of 17-29 year olds their daily fashion news with a smile. The Style It Light website will be updated daily with numerous editorial articles as well as video content. Users will also have the chance to win money can't buy prizes and subscribe to mobile alerts.
Zoe Howorth, Market Activation Director for Coca-Cola Great Britain comments: "We are delighted to introduce the new Style It Light platform in partnership with IPC, designed to excite and reward our key Diet Coke audience of style loving girls. Fashion is at the heart of our ‘Love It Light' campaign and the new site will bring consumers a daily fix of style content, sprinkled with some Diet Coke fashion fizz."
Andrew Sanders, digital business director at IPC, added: "Marie Claire, InStyle and Look have incredible fashion know-how, and with Style it Light we've harnessed this authority to provide the Diet Coke audience with a must-visit digital destination."
IPC will promote Style it Light across Marie Claire, InStyle and Look, as well as throughout its wider network of women's brands."
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For further information, please contact:
Stef Morley email@example.com / 0207 908 6439 Katherine Dempsey firstname.lastname@example.org / 0207 908 6402
For information or comment from IPC Media, please contact:
Victoria Higham Victoria_higham@ipcmedia.com/ 020 3148 5401
Notes to Editors:
Style It Light URL: http://www.styleitlight.com
Credit: The Style It Light partnership between Diet Coke and IPC Media was negotiated through Vizeum
Coca-Cola remains one of the most successful and innovative brands in the world today. On-going brand and product innovation continues to reinforce this position of leadership in the soft drinks category. In the latest 52 week period Coca-Cola trade mark has had a fantastic year with retail value sales growing by 7.5% to £614.5 million. The My Coke portfolio (which includes Coca-Cola, Diet Coke and Coca-Cola Zero) achieved sales of £1.073 billion in the last year, and growth of 6.8% in value and 3.2% in volume versus the previous year. Diet Coke sales stand at £469 million with value growth of 5.3% versus last year. Meanwhile, Coca-Cola Zero, which has been hailed as the biggest NPD launch in over 20 years, is now worth £63.3 million, and growth of 11.8% in value. (Nielsen Total Coverage 52 w.e 31.12.11) For more information about our Company in Great Britain, please visit our website at www.coca-cola.co.uk