March 7, 2012
Fashion and beauty bible InStyle has launched its first app for its Best Beauty Buys Awards. In association with John Lewis, the app is free and available on iPad, iPhone, Android and Blackberry.
Enabling users to browse the 100 award-winning products anytime, the app takes the hard work out of trying, testing and shopping the busy aisles of the beauty halls. InStyle’s Best Beauty Buys app is the definitive guide to must-buy products with winners selected by 151 industry experts, including celebrity stylists.
Half the winning products are available to purchase via the app from the John Lewis website. The app will also be updated with content and news each month and will inform users of Best Beauty Buys events in John Lewis stores.
Eilidh MacAskill, editor of InStyle, says: “With beauty a core pillar of our brand DNA, we are proud to showcase the best beauty products to our readers and users, and for the first time to be encouraging instant purchase. Whether it's the must-have hairdryer, fail-safe fake tan or the latest nail varnish, these are the 100 products women need for 2012.”
InStyle and John Lewis will promote the app on their websites, newsletters and through social media, alongside advertising pages in InStyle and Look.
InStyle’s Best Beauty Buys Awards are classed as the Oscars of the beauty industry. The Awards – announced in January – were sponsored by John Lewis. InStyle Best Beauty Buys app is available to download now.
- ends -
InStyle is the insider’s fashion and beauty bible, with an eye on upcoming talent in film, fashion and beauty. Along with a-listers, InStyle showcases the very best of international style talent, offering expert advice and an inspirational edit. The British edition of this international title was launched in 2001 and is now established as one of the leading fashion magazines in the UK. The instyle.co.uk website launched successfully in May 2007.
For further information, contact:
Holly McNally, Corporate Communications, IPC Media Tel: 020 3148 5402 or email firstname.lastname@example.org For high-resolution images go to www.ipcmedia.com/imagebank