February 16, 2012
IPC Media today unveils highlights from the latest round of ABC figures for brands reporting in the period July to December 2011.
IPC Media CEO Sylvia Auton says: "IPC continues to weather the challenging times well and I am delighted that we are once again the UK's leading magazine publisher by both value and volume.
"A number of really strong sectors have proved resilient to these harsh times. It is notable that empty nesters and those without dependent children are continuing to buy our magazines in large numbers as can be seen by the excellent results from Marie Claire, woman&home, InStyle, Woman's Weekly and Country Life.
"At the same time, as cash-strapped consumers continue to make the home the focus of their social and family activities, brands including TVTimes, GoodtoKnow Recipes, Style At Home and Amateur Gardening are also faring well."
FASHION AND PREMIUM SECTORS
Marie Claire posts an ABC of 266,881, a 6.4% increase on the period and a 0.7% year-on-year rise. The brand has also outperformed the market during this period, with strong growth being driven by its newsstand performance. The success can be attributed to a consistent focus on understanding and delivering a strong editorial product for its core audience of successful, confident, ambitious women.
InStyle, fashion's most accessible style bible, delivers circulation growth posting an ABC of 176,002, up 0.5% period-on-period . The brand continues to innovate for both readers and advertisers, with notable highlights including Film InStyle, an enviable event celebrating the unique union of fashion film and celebrity, and Best Beauty Buys 2012, sponsored by John Lewis.
Country Life delivers an ABC of 38,054. Up 2.3% year-on-year, this marks the second consecutive ABC increase for the weekly title. Country Life continues to be a sought-after product of great quality with superb editorial. Its latest Christmas double issue was the biggest-selling issue of the magazine since records began.
Posting an ABC of 105,328 Wallpaper*, the international design, fashion and lifestyle bible, is at the forefront of multi-platform publishing and continues to extend its brand in creative fields. Sales of its iPad and Zinio editions also continue to grow. Its innovation was honoured at the BSME Awards with editor-in-chief Tony Chambers awarded Editor of the Year 2011 for lifestyle magazines.
WOMEN'S LIFESTYLE AND ENTERTAINMENT
Posting an ABC of 128,906, Essentials celebrates its fifth consecutive year-on-year circulation increase with strong ABC growth, up 1.6% on the period and 2% on the year. It offers readers excellent value in a positive, upbeat proposition, and stands out in its celebration of its readers.
With an ABC of 379,896, up 2.6% on the period, woman&home, the monthly glossy for 40-plus women, continues to be the biggest selling monthly women's lifestyle title on the newsstand. The brand launched another brand extension woman&home Feel Good You, which was well received by the market and consumers.
Woman's Weekly, which celebrated its centenary during the period, continues to be a consistent player and remains number one in the traditional sector, posting an ABC of 342,532. The title was up 1% period-on-period on the newsstand demonstrating the continued loyalty and spending power of its highly engaged 50-plus consumers. The title's strength is further demonstrated by the popularity of its burgeoning specials portfolio, which saw 32 titles spanning Woman's Weekly's key content pillars published during the year.
Woman, the charismatic and entertaining read for the modern family woman, reports an ABC of 282,189. The recent refresh had a positive response from consumers and advertisers and as a result the title has retained market leadership in the sector.
IPC Connect's GoodtoKnow Recipes, launched from the UK's leading women's lifestyle website GoodtoKnow.co.uk, posts an ABC of 40,927 up 8.4% period-on-period. The title serves the needs of the budget conscious consumer, and its success is further evidence of the UK's growing passion for home baking and entertaining.
Meanwhile, IPC Southbank's quarterly woman&home Feel Good Food is up 1.6% year-on-year, with an ABC of 65,683.
IPC Media is the leading publisher in the TV sector, with an overall market share by volume up 0.4% year-on-year to 44.3%. Consumers continue to look to TV titles to enhance their leisure time and IPC Media's brands are well positioned to offer quality in both budget and premium products.
What's on TV outperforms the market year-on-year, reporting an ABC of 1,253,697, and a retail sales value up 1.8% year-on-year to £32m. TVTimes reports an ABC of 294,765 up 1.5% period-on-period, delivering a strong performance in the premium end of the market.
Market leader IPC Southbank continues to outperform the total homes market, with a year-on-year increase of 8.2% and an increased market share of 45.3% from 42.5%. The growth is driven by strong performance by pillar brands as well as the success of Style At Home, the new entrant in the value sector.
Style At Home builds on its debut ABC last period with an impressive period-on-period growth of 36.6%. Posting an ABC of 71,806, the title has brought new readers to the market, delivering a quality editorial proposition for those looking for budget, chic interiors.
With a 7.8% year-on-year rise, and its fifth consecutive period-on-period increase, Country Homes & Interiors is the star performer of the home interest market. Its ABC of 97,286 gives the title its highest circulation in over eight years. Dedicated to classic and modern country style, Country Homes & Interiors captures today's mood of people dreaming of a different kind of life.
Livingetc, the UK's bestselling modern homes title, posts an ABC of 98,143, showing strong growth of 1.7% on the year, firmly cementing its position as the favourite homes magazine for affluent, design-savvy readers.
Homes & Gardens, with its mix of beautiful features, real-life homes, expert advice and practical information, continues to lead the premium traditional sector with an ABC of 138,868, up by 1.1% year-on-year.
SPORT AND HOBBIES
IPC Inspire's Amateur Gardening posts an ABC of 36,462, up 3.6% year-on-year. Sales on the newsstand have also increased, up 5.1% year-on-year, marking Amateur Gardening's biggest year-on-year newsstand increase since 1999.
Golf Monthly takes market leadership in its centenary year, posting an ABC of 60,130, up 2.3% period-on-period and 9.3% year-on-year. Its newsstand sales have also increased on the year, up 7.5%. Golf Monthly's performance both on the newsstand and through subscriptions contributes to its biggest year-on-year increase since January to June 2008.
Capitalising on a World Cup year, Rugby World posts a strong ABC of 40,057, up 3.8% year-on-year, and 8.7% year-on-year at the newsstand.
The UK's passion for cycling continues to grow. Cycling Active makes a strong entrance to the market, posting a solid ABC of 22,078 and sister title Cycle Sport posts an ABC of 16,597, an increase of 1.7% year-on-year.
MUSIC AND MEN'S INTEREST
Nuts, Britain's bestselling men's magazine, reports an ABC of 114,116, up 0.1% period-on-period. Nuts continues to lead the men's weekly market, selling more than twice as many copies each week as its nearest competitor. The period-on-period uplift can be attributed to a successful refresh in August. Nuts also continues to expand the brand's overall reach through its website, smartphone apps, live events, and the launch of its first print one shot, ‘The Girls of Nuts', during this period.
With an ABC of 27,650, NME continues to inform, entertain and inspire 16-24 year-old music fans through its multiple touch points. Across its various platforms, the NME brand reaches over one million consumers a week. This period also saw the launch of NME Extra, an initiative aimed at rewarding dedicated NME readers by giving them exclusive access to additional content online at NME.com. NME also remains committed to its international expansion, recently developing more partnerships with international festivals and a soon-to-launch Indian edition of the magazine and website.
ADDITIONAL COMMENTARY FROM IPC MEDIA'S MANAGING DIRECTORS
Fiona Dent, managing director, IPC Connect, says "Despite the tough conditions for our consumers, we've seen some strong performances in key sectors. IPC Connect's TV titles, including TVTimes and What's on TV, continue to go from strength-to-strength. At Christmas, for the fifth consecutive year, What's on TV was the no.1 selling TV weekly, seeing strong revenue growth of 4.6% year-on-year, testament to the editorial quality of the brand. IPC Connect's TV brands are at the forefront of editorial innovation meaning we are well placed to capitalise on the trend for consumers to entertain themselves at home, with TV being the core entertainment choice.
"In the woman's lifestyle weekly market, Woman continues to lead the sector, and has delivered fantastic editorial exclusives in the period. Woman's Weekly rounds off an exceptional Centenary year, which included the publication of a premium-priced 100 years celebratory issue, and once again saw Woman's Weekly outperform competitors to extend its volume and value share of the traditional sector."
Paul Williams, managing director, IPC Inspire, says: "What is really pleasing is that the investment and development we put into our editorial products means we are consistently outperforming our competitors. Work I'm particularly proud of includes the redevelopment of Nuts, leading to a period-on-period increase, Country Life delivering its second consecutive ABC increase, and a really great performance from a whole host of our sports titles, which bodes well for an Olympic year."
Jackie Newcombe, managing director, IPC Southbank, says: "IPC Southbank has once again demonstrated that it publishes some of the UK's most successful brands, such as Marie Claire, Livingetc and Essentials. We have grown our market share in key sectors, launched Style At Home, a successful new title for the homes sector, and created popular brand extensions. This performance has been driven by the talent of our editors and the commercial teams who work so hard to market the fantastic magazines that they produce.
"We are also more integrated across print and digital than any of our key competitors and so this period has also seen unprecedented activity in web, mobile and app development, which has strengthened our position as the UK's no.1 publisher of content for upmarket women."
Note to editors:
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For high-res covers and images of key IPC Media personnel go to http://www.ipcmedia.com/imagebank/covers.php
The full list of IPC Media brands reporting in this period:
25 Beautiful Homes
Country Homes & Interiors
Homes & Gardens
Ideal Home Ideal
Home's Complete Guide to Christmas
Look (joint venture, listed under Evarn Ltd)
Marie Claire (joint venture, listed under European Magazines Ltd)
Style At Home
e woman&home Feel Good Food
Pick Me Up
TV & Satellite Week
What's on TV
Horse & Hound
Motor Boat & Yachting
Mountain Bike Rider
Shooting Times and Country Magazine
The Shooting Gazette
What Digital Camera
About IPC Media
IPC Media is one of the leading consumer magazine publishers in the UK. Its three publishing divisions are: IPC Connect, IPC Southbank and IPC Inspire. IPC is wholly owned by Time Warner, one of the world's largest media groups.
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