December 10, 2012
Microsoft is joining women’s glossy Marie Claire in a five-month multi-platform campaign to promote its new range of Windows Phones.
Spanning web, mobile, e-newsletters and print, the campaign demonstrates the unique qualities of Windows Phone, such as its customisable start screen.
In print, a series of advertorials will show key Marie Claire editors styling up their Windows Phone to suit their passions; while the mobile campaign allows consumers to transform their smartphone screen to that of a personalised Windows Phone.
Activity on www.marieclaire.co.uk includes its first page morph, for which IPC Creative - Digital worked with ClickTag. Visitors to the Fashion Channel will see the homepage fold into the background to be replaced by a Windows Phone ad. The website will also run portrait ad units, with the three panels featuring a video of brand ambassador Holly Willoughby, a competition and information about Windows Phone.
Commenting on the campaign, Paul Davies, director of marketing communications at Microsoft Ltd, said: “Windows Phone is the most personal smartphone experience available, connecting you to the people and things that matter most. Having Marie Claire’s editors show how easily they can personalise their Windows Phone to suit their interests and lifestyle is a great idea and we’re really looking forward to the campaign kick-off. We think Marie Claire readers will love it.”
Justine Southall, Marie Claire publishing director, added: “Marie Claire readers celebrate individual style and personality, and so are the perfect audience for the new Windows Phone. This campaign taps into the strong relationship we have with these upmarket, busy women, and will both grab their attention and capture their imagination.”
Marie Claire’s campaign for Windows Phone runs from December 2012 to April 2013. Universal McCann planned and bought the campaign.
Notes to editors: About Windows Phone For more information about Windows Phone, please visit www.windowsphone.co.uk
About Marie Claire
Marie Claire is a compelling media destination that combines provocative features and outstanding fashion to inspire women who want to think smart and look amazing. It is a worldwide icon with editions in 36 countries and is published in the UK in partnership with French publishing company Groupe Marie Claire. The UK edition, published by IPC Southbank, was launched in 1988 and has a circulation of 255,021 (January to June 2012). In addition, marieclaire.co.uk has become the established daily news, fashion beauty and celebrity destination for the modern, thinking woman. The site generates 17 million page impressions and 1.1million unique users (source Omniture October 2010)
For further information about Marie Claire, contact: Victoria Higham, PR manager, IPC Media Tel: 020 3148 5401 or email firstname.lastname@example.org
For further information about Windows Phone, contact: Tanya Harding, 3 Monkeys Tel: 020 7009 3811 or email Tanya.Harding@3-monkeys.co.uk
For high-resolution cover images go to www.ipcmedia.com/news/imagebank