February 1, 2012
Marie Claire, the premium fashion glossy, today launches its new fashion magazine, Marie Claire Runway.
With over 160 pages in a super-size format*, the new glossy fashion bi-annual captures all the show-stopping glamour of the international collections in an entertaining, engaging and exquisitely-designed package. Providing an invaluable insight into ‘how fashion happens', Marie Claire Runway is aimed at women who live and breathe fashion and have the means to buy it.
The first issue has exclusive interviews with Karl Lagerfeld, Christopher Kane and Donatella Versace, plus imaginative visual features on the latest trends. There are photo diaries of some of the key fashion VIPs, while beauty looks from the shows have a dedicated section and are brought to life with interviews with beauty maestros Guido, Pat McGrath and Peter Phillips. The magazine rounds up with an indispensable A-to-Z directory of the main spring/summer shows.
Fashion advertisers supporting the launch issue include Chanel, Louis Vuitton, Dior and Gucci.
Marie Claire editor-in-chief Trish Halpin says: "Fashion is a key part of Marie Claire's DNA and a huge passion for many of our readers, so we're very excited to be launching Runway. The accessibility, humorous tone and in-depth beauty coverage set Marie Claire Runway apart and will make it a must-buy guide for fashion fans."
In addition to launching as a print brand extension, Marie Claire Runway is available as an iPad app and new channel on www.marieclaire.co.uk. Justine Southall, publishing director, comments: "Marie Claire is performing brilliantly across all platforms and this launch - in print, on marieclaire.co.uk and on the iPad - gives our readers and advertisers another way to experience the Marie Claire brand and our fashion expertise." Marie Claire Runway in print is priced £6, and the iPad app costs £2.99. The second issue of Marie Claire Runway will be available at the end of August.
Marie Claire*Runway page size is 245mm wide x 327mm highMarie Claire is a compelling media destination that combines provocative features and outstanding fashion to inspire women who want to think smart and look amazing. It is a worldwide icon with editions in 36 countries and is published in the UK in partnership with French publishing company Groupe Marie Claire. The UK edition, published by IPC Southbank, was launched in 1988 and has a circulation of 250,785 (January to June 2011). In addition, marieclaire.co.uk has fast become the established daily news, fashion beauty and celebrity destination for the modern, thinking woman. The site generates 17 million page impressions and 1.1million unique users (source Omniture October 2010)
For further information about Marie Claire, contact:
Victoria Higham, PR manager, IPC Media Tel: 020 3148 5401 or email firstname.lastname@example.org
For high-resolution images go to www.ipcmedia.com/imagebank