December 5, 2011
Upmarket fashion glossy Marie Claire is launching its first iPad app in the New Year.
Marie Claire Runway on the iPad will complement the launch of the new print fashion bi-annual of the same name and is aimed at women who live and breathe fashion. Both will be available from 2 February and will be supported with a new Runway channel on www.marieclaire.co.uk.
Marie Claire Runway on the iPad will bring to life a selection of the best Spring/Summer shows as chosen by members of the Marie Claire team and fashion insiders, who are interviewed about their favourite collections.
The app also features a key strand from the print edition, Fashion Flash, which is enhanced for the iPad. All content on the iPad app is exclusive and delivers the Marie Claire Runway positioning of offering both a back stage pass and a front row seat.
Marie Claire publishing director Justine Southall says: "Marie Claire resonates with successful, confident women, who want to be the best in every area of their lives and always want to be in the know. With in-depth and exciting fashion content, Marie Claire Runway delivers to one of their biggest passions and they can access this new brand extension through multiple touch points."
Marie Claire last week announced a refresh of www.marieclaire.co.uk with new fonts, a cleaner header and larger images to mirror the premium experience of the magazine.
Marie Claire Runway for iPad will be free to download. The print edition will cost £6.
Marie Claire is a compelling media destination that combines provocative features and outstanding fashion to inspire women who want to think smart and look amazing. It is a worldwide icon with editions in 36 countries and is published in the UK in partnership with French publishing company Groupe Marie Claire. The UK edition, published by IPC Southbank, was launched in 1988 and has a circulation of 250,785 (January to June 2011).
In addition, marieclaire.co.uk has fast become the established daily news, fashion beauty and celebrity destination for the modern, thinking woman. The site generates 17 million page impressions and 1.1million unique users (source Omniture October 2010)
For further information about Marie Claire, contact:
Victoria Higham, PR manager, IPC Media
Tel: 020 3148 5401 or email firstname.lastname@example.org
For high-resolution images go to www.ipcmedia.com/imagebank