MARIE CLAIRE TO LAUNCH NEW FASHION BI-ANNUAL
September 15, 2011
, the premium fashion glossy, is to launch Marie Claire Runway
, a new fashion bi-annual that is the first in a line of investment and developments on the brand.
Launching in January 2012 with both print and digital platforms, Marie Claire Runway
is for women who live and breathe fashion. It will capture all the show-stopping glitz and glamour of the international collections and will be an indispensable guide to the new season trends for women who want to look fabulous and fashionable every day of their lives. Marie Claire
editor-in-chief Trish Halpin says: "Marie Claire has long been the voice of stylish, upmarket women. They are passionate about fashion and have a huge desire to be in the know. Marie Claire is renowned for its chic and accessible fashion coverage, and this will make Marie Claire Runway a must-buy guide."Marie Claire Runway
will be a front row seat to the collections showcasing all the new designer trends. With exclusive interviews and photography it will also offer a backstage pass to all the fabulous action that goes on behind the scenes.
Justine Southall, Marie Claire
's new publishing director, adds: "We're hugely excited about Marie Claire Runway, and the many other ventures we have in the pipeline. We've developed Marie Claire to deliver an even more premium proposition, which combined with our investment and development plans gives us the strongest magazine brand offering for our upmarket audience."
In 2012, Marie Claire
will unveil a range of developments. These include new app launches and increased mobile content and a redesign of www.marieclaire.co.uk. In print, Marie Claire
will move to a larger format and more editorial pages.
Marie Claire Runway will be on sale from 26 January. Its cover price will be £6. -ENDS-
Marie Claire is a compelling media destination that combines provocative features and outstanding fashion to inspire women who want to think smart and look amazing. It is a worldwide icon with editions in 36 countries and is published in the UK in partnership with French publishing company Groupe Marie Claire. The UK edition, published by IPC Southbank, was launched in 1988 and has a circulation of 250,785 (January to June 2011).
In addition, marieclaire.co.uk has fast become the established daily news, fashion beauty and celebrity destination for the modern, thinking woman. The site generates 17 million page impressions and 1.1million unique users (source Omniture October 2010)
For further information about Marie Claire, contact:
Victoria Higham, PR manager, IPC Media
Tel: 020 3148 5401 or email email@example.com
For high-resolution images go to www.ipcmedia.com/imagebank