September 12, 2012
The first release of NRS PADD data confirms that IPC Media is the UK’s leading cross platform publisher. IPC’s brands monitored by PADD, which engage with 16,297,000 UK adults every month, have seen a 12.1% incremental growth. The data reveals that one in every three UK adults engages with an IPC brand.
IPC Media CEO Sylvia Auton says: “Print obviously remains very important to our business but the reality is that our brands are increasingly multiplatform brands that consumers engage with in a variety of different ways. We welcome NRS PADD because we now have trading and planning currencies that are beginning to reflect this development and which will enable us to prove to our clients the powerful and growing reach of our brands. This is a significant step forward for the industry.”
Note to editors:
Jackie Newcombe, managing director of IPC Southbank sits on the NRS board as the PPA representative.
IPC brands monitored by PADD are: 25 Beautiful Homes, Chat, Country Homes & Interiors, Country Life, Essentials, Homes & Gardens, Horse & Hound, Ideal Home, InStyle, Livingetc, Look, Marie Claire, NME, Now, Nuts, Pick Me Up, What's on TV, Woman, woman&home, Woman's Own, Woman's Weekly
About IPC Media
IPC Media is one of the leading consumer magazine publishers in the UK. Its three publishing divisions are: IPC Connect, IPC Southbank and IPC Inspire. IPC is wholly owned by Time Warner, one of the world's largest media groups.
For further information, please contact: Anna Foster, group head of PR, IPC Media, Tel: 020 3148 5406, email: email@example.com