August 21, 2012
NME, the multiplatform music brand, today announces the next phase of its partnership with digital music service, Spotify, with the launch of the NME Spotify Signing Tent at Reading & Leeds Festival 2012.
Following the successful launch of the NME app within the Spotify site in June, the NME Spotify Signing Tent will give fans the opportunity to get up close and personal with their favourite artists, with a resident NME photographer on hand to capture the moment.
The partnership will be supported by a dedicated hub at www.nme.com/signingtent, where fans will be able to view, download and share photos taken by the NME photographer. In addition, bespoke playlists curated by signing tent artists will be hosted on Spotify, within the NME app, and featured at NME.com/signingtent.
Tim Pearson, NME’s head of Marketing, says: “The NME Spotify Signing Tent provides the ultimate festival experience for the music fan, as they get the chance to meet their heroes and have a photo taken with them. By partnering with our friends at Spotify we’re able to add further value and excitement to the experience with these bespoke playlists, and deliver the widest digital reach the tent has ever had.”
Nikki Lambert, European marketing director at Spotify, adds: “Some of the most exciting artists playing at Reading & Leeds festival 2012 have given us Spotify playlists including the hottest tracks they’re listening to right now. Music fans will be able to listen and subscribe to these playlists on Spotify for free at NME.com/signingtent.”
The Reading & Leeds festival is held 24th - 26th August 2012 at Little John’s Farm in Reading and Bramham Park in Leeds.
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FOR MORE INFORMATION ABOUT NME PLEASE CONTACT:
Anna Gawan, PR Manager, IPC Media on 020 314 85405 or email firstname.lastname@example.org
FOR MORE INFORMATION ABOUT SPOTIFY PLEASE CONTACT: CJ Stanley, Head of Consumer PR, Spotify on 07989 333308 or email email@example.com
NME has become a truly unique multi-platform media proposition. Across the magazine, NME.com, NME Radio and the brand’s live events and awards, NME reaches over 1 million music fans every week. NME is the longest published and most respected music weekly in the world.
Spotify is an award-winning digital music service that gives you on-demand access to over 18 million tracks*. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal. Spotify is available in 15 countries: USA, UK, Sweden, Finland, Norway, Denmark, France, Switzerland, Germany, Austria, Belgium, The Netherlands, Spain, Australia and New Zealand, with more than 15 million active users, and over 4 million paying subscribers.
* Number of tracks licensed globally. Catalogue size varies per market.
About Reading & Leeds Festival
The full line-up and further information can be found at www.readingfestival.com / www.leedsfestival.com