NUTS EXTENDS BRAND WITH LAUNCH OF ANDROID APP AND PRINT ONE-SHOT "THE GIRLS OF NUTS"
November 9, 2011
, the UK's most popular men's magazine, today announces the launch of two new brand extensions - its first Android application and its first ever one-shot, a bumper collector's edition of the magazine.
The Android app will be available to download from 9th November and will allow fans of Nuts
to access images and wallpapers of their favourite Nuts cover girls on their Android device. The app comes with a free starter pack of images, users then have the option of downloading further content via SMS payments.
The one-shot, which hits newsstands on 17th November, is a beautiful 100 page celebration of the girls who grace the pages of Nuts
every week. The special collector's edition, printed on a high grade of paper stock to add to its premium feel, has a spectacular cast list. Celebrities featured include Gemma Merna and Jorgie Porter from Hollyoaks, Dancing On Ice's Jennifer Metcalfe and sexy sisters Sam and Billie Faiers from The Only Way Is Essex. They join Lucy Pinder, Sophie Howard and Nuts favourite Rosie Jones to complete a who's who of British modelling talent. James Thrower
, publisher of Nuts
says: "The Nuts brand reaches around 1.3 million young men every week across print, online and mobile. These exciting new brand extensions tap into our audiences' appetite to consume more of our core content in different ways and on different platforms. The app builds on the success of our mobile optimised site for those who like to get Nuts on-the-go, whereas the one-shot gives fans a collectable, premium Nuts experience in print."Nuts
worked with the agency Always On Message to develop the app.
The one-shot, titled 'The Girls of Nuts', is priced at £4.99 and will be available on the newsstand for twelve weeks. -ends-
Launched in 2004, Nuts has established itself as the biggest brand in men's media. Nuts magazine accounts for one out of every two men's lifestyle mags purchased at newsstand. Online, www.nuts.co.uk is Britain's number one men's lifestyle website according to the Hitwise UK Online Performance Awards. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. Britain's best-selling men's magazine - Nuts - and its website give IPC an unparalleled total reach into the most-elusive, hardest to please audience there is - young men.
FOR MORE INFORMATION PLEASE CONTACT:
Anna Foster, group head of PR, IPC Media on 020 3148 5406, 07896 103474 or email firstname.lastname@example.org