September 17, 2012
IPC Connect has appointed Tara Hamilton-Whitaker to the position of digital director of IPC Connect, responsible for driving the digital strategy for IPC Connect brands.
Reporting into managing director, Fiona Dent, Tara will join the Connect senior management team and will work closely with IPC Connect’s publishing directors and affiliate director to drive best practice and digital idea generation across the portfolio. Tara’s responsibility will span IPC Connect’s websites - including market-leading women’s lifestyle website Goodtoknow.co.uk - mobile, social media and digital editions.
Fiona Dent, managing director, IPC Connect says: “Tara will be a great asset to Connect. She has done an exceptional job driving IPC Media’s mobile and social presence and the Connect portfolio will benefit from her deep knowledge, drive and passion for creating innovative digital solutions across multiple digital platforms. I look forward to welcoming her to Connect.”
Tara joined IPC Media in 2006, rising quickly through the ranks of IPC Digital to the role of digital development director, reporting to Neil Robinson, IPC Media’s digital director. Tara was responsible for launching IPC Media’s mobile portfolio in 2010, now representing 30% of IPC’s total digital traffic, and is currently responsible for IPC Media's social media strategy and digital capital investment programme.
Tara adds: “I’m thrilled to be joining Connect at such an exciting time and look forward to working more closely with Fiona, the Connect senior management team and the brand teams to build on the many digital successes we’ve had over the past few years.” Tara takes up her new role on 24th September.
About IPC Connect
IPC Connect is IPC Media's mass market women's division with a range of brands that provide powerful reach. Connect's magazines are read by 9.4 million mass market women, which equates to 49% of all mass market women, while its digital brands reach over 5.3 million unique users and deliver 35 million page impressions every month. IPC Connect serves its consumers in the following key sectors: celebrity and fashion, lifestyle, traditional, TV and entertainment, real life and casual gaming.
FOR MORE INFORMATION PLEASE CONTACT: Anna Foster, group head of PR, IPC Media on 020 3148 5406, 07896 103474 or email firstname.lastname@example.org
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