TIME INC. AND GOOGLE PARTNER TO LAUNCH THE TIME INC. GLOBAL EXCHANGE
February 26, 2014
IPC Media, a division of Time Inc., will join the publisher's U.S. titles to make this one of the largest Premium Programmatic Ad Exchanges
The relationship builds on Time Inc.'s impressive growth in programmatic sales
Time Inc. and Google announced today the launch of the Time Inc. Global Exchange, an ad exchange that would give marketers programmatic access to Time Inc.'s global digital footprint of 116 million consumers. With the inclusion of IPC Media, Time Inc.'s UK publisher, Time Inc. will for the first time merge its worldwide digital properties into a single global exchange that will launch on Google's programmatic platform, powered by the DoubleClick Ad Exchange.
The Time Inc. Global Exchange will include the desktop and mobile properties of the company's premium brands such as TIME, PEOPLE, Sports Illustrated and InStyle, as well as those of its UK publisher IPC, including Wallpaper* , marieclaire.co.uk and music weekly NME. The strategic relationship between Time Inc. and Google to enable programmatic buying across markets will result in one of the largest, cross-platform premium exchanges.
The new global exchange will build Time Inc.'s programmatic success - the company has seen impressive growth year-on-year in its programmatic business across its entire portfolio.
As part of its broader relationship with Google, editorial-themed packages will be made available for sale programmatically through Google's Ad Exchange, powered by DoubleClick.
Sam Finlay, head of digital advertising, IPC Media says: "We have been growing our programmatic capabilities and offering across the IPC portfolio exponentially since the middle of last year. This new initiative, partnering with our parent company Time Inc. on the DoubleClick Adexchange, creates a premium portfolio of scale for our clients to access across a broad range of audiences. We believe this is an unrivalled offering in the market and we are very excited by its potential. "
About IPC Media
IPC Media is the UK's leading consumer magazine and digital publisher. With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. IPC engages with 26 million UK adults - almost two thirds of UK women and over 40% of UK men and its award winning portfolio of websites reach over 25 million global users every month.
About Time Inc.
Time Inc., a division of Time Warner, is one of the largest branded media companies in the world reaching more than 130 million Americans each month across multiple platforms. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, InStyle, REAL SIMPLE, Travel + Leisure and Food & Wine, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE's Most Beautiful, SPORTS ILLUSTRATED'S Sportsman of the Year and the Food & Wine Classic in Aspen.
*Time Inc's Global Footprint is reached by adding the World Wide Media Metrix DeskTop/PC audience + Mobile exclusive audiences from Media Metrix Multi-Platform data from those regions where comScore has published estimates (i.e. US & UK).
further information, contact:
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