UNCUT IN FIRST PROGRAMME SPONSORSHIP DEAL WITH FILM CHANNEL TCM
April 22, 2005
, IPC ignite!'s best-selling film and music title, has agreed a six-month deal with TCM (Turner Classic Movies) to sponsor a special season of films. This is an unprecedented deal that sees TCM working with Uncut magazine for the first time. The partners will joint promote a season of modern classics that will be broadcast uncut on TCM for the first time.
The bespoke deal reflects Uncut
's commitment to quality film and includes valuable endorsement and recommendation from the publication. Starting in May, TCM introduces 'The Uncut
Film' into TCM's schedule on the first Wednesday of every month (except July and August). Each film airs at 9pm with a short introduction from Uncut's publisher, Andrew Sumner. The films, all modern classics, have been selected by both parties and will be aired in their original uncut form.
The films featuring as part of the season are: All The President's Men (4th May); Rio Bravo (1st June); Cool Hand Luke (7th September); The Outlaw Josey Wales (5th October); Blood Simple (2nd November) and Scarface (7th December).
Film sponsorship deal is supported with a specially made tune-in trailer for each monthly film to air on TCM. Uncut
will carry branded editorial pages in seven issues of the magazine.
Alan Musa, VP and channel manager, TCM commented: "We are delighted to be signing this groundbreaking deal with Uncut magazine. TCM's prime time movie slot (9pm) has been attracting a wider audience as we've introduced more modern and up-to-date classic films into the schedule. The deal helps us to consolidate Uncut's young male audience and grow it even further. We hope this is just the beginning of more cross-promotional opportunities with Uncut
and IPC Media."
Andrew Sumner, publisher, Uncut
is the world's biggest movie and music magazine and this partnership with TCM demonstrates our absolute commitment to quality film. Not only have we selected six of the greatest modern classics for the season but also film fans can enjoy them as they were meant to be seen - uncut." -ends-
Notes to editor:
TCM (Turner Classic Movies), a Time Warner company, launched in Europe in 1999. The channel draws on an extensive library of timeless movies presenting them in a contemporary style. The channel is available via cable, satellite and digital terrestrial. It reaches over 9.6 million UK households. In 2004 TCM was the 3rd highest rated movie channel behind Sky Movies 1 and Sky Movies 2. www.tcmonline.co.uk
Uncut is the UK's biggest-selling and most authoritative music and movie magazine. Every month, it celebrates all that is great in rock and film, both new and old, cult and classic.