WALLPAPER* LAUNCHES FRAGRANCE WITH STEIDL AND KARL LAGERFELD

July 11, 2012

Wallpaper*, the international design and style bible, has launched Paper Passion, a perfume that captures the scent of freshly printed books, with German publisher Gerhard Steidl, fashion icon Karl Lagerfeld and celebrated perfumer Geza Schoen.

Inspired by Gerhard Steidl’s passion for the scent of a freshly printed book, Wallpaper* commissioned the publisher to work with avant-garde perfumer Geza Schoen to bottle the fragrance.

Paper Passion’s packaging, designed by Karl Lagerfeld, is a real book with a hidden cut-out compartment to house the perfume bottle in the middle. In the front of the book are short essays on the subject of paper by Lagerfeld, Schoen, German author and artist Günter Grass, and Wallpaper* editor-in-chief Tony Chambers.

Lagerfeld, who also named the perfume, writes: “Beautiful paper is for me the top of luxury. I am a paper freak. It’s a physical passion. I cannot live without paper. Touching perfect paper has something sensuous about it.”

Schoen’s task of capturing the scent and sourcing the necessary ingredients was a difficult one as the dry and fatty notes of printed paper are unusual in perfumery. He created the fragrance with just five ingredients, including ethyl linoleate and a selection of woody components to add dryness. Most perfumes contain between 20 and 100 ingredients, but Schoen stuck to a vision of simplicity.

Tony Chambers, Wallpaper* editor-in-chief, says: “Wallpaper* has for the past three years brought together designers, craftsmen and manufacturers to create unusual and remarkable works for our annual Handmade exhibition. This collaboration is one of our best: an extraordinary fragrance with beautiful packaging. A bottle in a book. A book in a bottle.”

Retailing at £68 ($98, €85), Paper Passion is available online, at selected concept stores, bookshops and perfumeries around the world.

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Notes to editors:

For distribution enquiries: Poppy Melzack at Steidl - poppy@steidlville.com

Picture credit: Stephen Lenthall

About Wallpaper*

Truly international, consistently intelligent and hugely influential, Wallpaper* is the world’s most important design and style magazine. It attracts the most sophisticated global audience by constantly pushing into new creative territories and ensuring its coverage of everything from architecture to motoring, fashion to travel, and interiors to jewellery remains unrivalled. Wallpaper* has readers in 93 countries and has enjoyed unparalleled success in reaching the design elite right across the globe. To Wallpaper*, the world is one seamless marketplace, where consumers flit from one destination to the next, easily cross physical borders and cultural divides, and flirt with a variety of different brands, both established and undiscovered. With 12 themed issues a year, a limited-edition cover by a different artist or designer each month, over 695,000 Twitter followers and a monthly iPad edition, Wallpaper* has evolved from style bible to internationally recognised brand.

For further information contact:

Victoria Higham, PR manager, IPC Media, tel: +44 (0)20 3148 5401 / email victoria_higham@ipcmedia.com

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