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Press Office - Press Releases
ALL NEW LOOK FOR EUROPE'S LEADING MOTOR BOAT MAGAZINE: MOTOR BOAT & YACHTING
July 6, 2010
Motor Boat & Yachting magazine unveils a comprehensive redesign this week with its August issue, complete with a raft of fresh new content franchises.
The redesign follows a lengthy research and development process, surveying readers and undertaking page-by-page analysis to ensure the magazine remains perfectly attuned to the current generation of motor boat owners.
Key changes include longer, more detailed boat reports, a heavily revamped practical section focusing on the latest technology, training and ownership issues, and a new treatment for semi-custom yachts in the 70-130ft market.
The magazine will also be introducing new columnists, a sharper News section and a series on how to spend the perfect weekend afloat in popular cruising areas around the British Isles.
The developments are being mirrored online at www.mby.com with comprehensive video boat tests, training advice and a greatly enhanced news feed to complement its digital edition of the magazine.
Motor Boat & Yachting's editor Hugo Andreae said: “I'm immensely proud of what the team has achieved. Motor Boat & Yachting has held on to its position as Europe's leading motor boat magazine for the past 106 years thanks to constant innovation. This latest refresh will ensure it stays ahead of the pack for many years to come.”
Publisher Steve Kendall adds “Hugo and the team have worked incredibly hard to produce the new look MBY, bringing it right up to date with this exciting, confident re-design which packs in loads of great new features and franchises making it the perfect companion to motor boaters in the UK, Europe and beyond.”
The August issue of Motor Boat & Yachting, featuring a world exclusive test of Sunseeker's new Portofino 48, is onsale now.
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For more details contact Hugo Andreae or Stewart Campbell on 0203 1484640
Editors Notes: Motor Boat & Yachting is a monthly magazine featuring predominantly high-end motor boats between 30ft and 130ft. It is published by IPC Media and sold throughout the UK and Europe. The magazine was launched in 1904 and has been published without interruption ever since despite two World Wars. The latest issue features a new interview with a Dunkirk survivor and original excerpts from the July 1940 issue of MBY, which describe the famous rescue of Allied troops from the beaches as “the greatest yachting event of all time – the Dunkirk regatta”.
FOR MORE INFORMATION PLEASE CONTACT:
Anna Gawan, press officer, IPC Media on 020 314 85405 or email anna_gawan@ipcmedia.com
IPC Media Limited. Registered Office: Blue Fin Building, 110 Southwark Street, London SE1 0SU. Registered in England and Wales no. 00053626.