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INSTYLE.CO.UK LAUNCHES TRAVEL CHANNEL WITH LUXE CITY GUIDES
July 26, 2010
www.instyle.co.uk, the website from fashion and beauty bible Instyle, is launching a new travel channel, backed by a six-month partnership with LUXE City Guides.
With content from both LUXE City Guides and the InStyle team, visitors can find witty reviews of fashionable hotels, spas, bars and restaurants. Content will build every month and includes reviews of the hottest spots in fashion cities London, Paris, New York and Rome, and more cities to come.
The partnership also includes activity in InStyle's August issue, with a LUXE City Guide covermounted to copies sold in WHSmith. The neat mini guide to the fashion cities was created especially for InStyle.
Sian Cupid, head of marketing for InStyle says: “InStyle is delighted to be working with LUXE City Guides on this exciting partnership. Across print and online the brand fit is perfect.”
Camilla Strang, marketing manager at LUXE City Guides adds: “InStyle readers are incredibly stylish and as such are the perfect audience for LUXE City Guides. We're confident they will love the content on the new travel channel, as well as the exclusive mini guide we have created just for them.”
Eilidh MacAskill, editor of InStyle, adds: “We are always looking for fresh ways to entertain and inform our readers and the new travel website will do just that. It is a fabulous way to extend our relationship with the brilliant LUXE City Guides and vitally, to help our readers have the most stylish holidays possible.”
InStyle will promote its new online travel channel with advertisements in IPC's magazines and websites.
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About LUXE City Guides
"Voted “Compulsory in-flight reading” by Vanity Fair, and “The world's coolest guidebook publisher" by The Times, LUXE City Guides are the consummately stylish pocket travel guides packed with astute, opinionated information for the busy and sophisticated visitor. LUXE City Guides are original, fun, engaging, up to date, and highly opinionated. There are now 31 cities in the range, spanning Asia, Europe and the USA. Heaving with entries featured in no other guide, LUXE City Guides cut to the jugular, listing hundreds of destinations in the distinctive, hyper-opinionated LUXE style of short, sharp, and to the point reviews. But most of all LUXE has fun. Whether you have a few hours or a few days, LUXE really is all you need. And now LUXE City Guide Mobile apps can be downloaded to your Iphone, Blackberry and many other smart phones, complete with online and offline maps and many more handy features.
LUXE. Smart stuff for busy people. www.luxecityguides.com"
About InStyle
InStyle, “Your Own Personal Stylist”, is an insider's guide to the lives and styles of the world's most stylish and admired international celebrities, and is the first port of call for women seeking expert advice and inspiration about fashion, beauty, homes and entertaining. The British edition of this international title was launched in 2001 and is now established as one of the leading fashion magazines in the UK. The instyle.co.uk website launched successfully in May 2007.
For further information contact Victoria Higham, senior press officer
Tel: 020 3148 5401 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.
IPC Media Limited. Registered Office: Blue Fin Building, 110 Southwark Street, London SE1 0SU. Registered in England and Wales no. 00053626.