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INSTYLE.CO.UK UNVEILED –THE DAILY HIT OF CELEB NEWS AND STYLE SECRETS
May 4, 2007
In Style, the fashion and style bible from IPC Southbank, has unveiled its major new website, www.instylemagazine.co.uk, showcasing the latest in A-list celebrity style and providing an insider's guide to achieving it.
Working closely with the successful US website, www.instyle.com, www.instyle.co.uk has been in development for 12 months. The new UK website focuses on fashion and beauty, celebrity style and party news, and features exclusive celebrity photographs prominently.
Key features of the site include:
- Look of the Day - showcasing the latest and hottest pictures of the A-list with the opportunity for users to interact by voting for their favourite outfits
- Parties – In Style journalists report from the top celebrity parties via exclusive photographs, videos, quotes and blogs
- Hot Spots – revealing the best A-list hang outs in the UK
- Hot Buys will display the editors' pick of the latest fashion and beauty products, with details of where to buy in store or links to buy online.
Publishing director Kirsten Price says: “I'm delighted to be launching www.instyle.co.uk. We have the great advantages of an established brand and a close relationship with the US website, which is tremendously successful with 1.8 million unique users and more than 30 million page impressions.”
In Style editor Trish Halpin adds: “www.instyle.co.uk is going to be a must-visit online destination for fashion-conscious women. It will complement the magazine perfectly, taking In Style's winning formula of celebrity lives and style and expert advice on fashion and beauty, but delivering this daily and in greater depth.”
www.Instyle.co.uk is edited by Maria Milano, formerly of Conde Nast Interactive. The website's launch will be supported by an online search campaign and advertisements in IPC Media's women's titles and websites.
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Editors' notes:
In Style, launched by Time Inc. in the US in 1994, has ten editions around the world and is one of the most successful international brands in the women's magazine market, with unrivalled access to A-list celebrities and a unique approach to fashion and shopping. Launched in the UK in 2001, it won the PPA Consumer Magazine of the Year award in 2004 and quickly established itself as one of the country's leading fashion monthlies. The UK circulation is currently 181,909.
For further information contact Victoria Higham, senior press officer
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.
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