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IPC IGNITE APPOINTS ANNA VERCOE TO SPONSORSHIP & BRAND SOLUTIONS GROUP HEAD
March 20, 2008
IPC Ignite Sponsorship & Brand Solutions director Peter Edwards today announces the appointment of Anna Vercoe to the new role of Sponsorship & Brand Solutions group head.
Formerly Ignite Sponsorship & Brand Solutions manager, Anna will manage Ignite's continuing involvement with the hugely successful RSVP consortium – which also includes GCap Media and Viacom Brand Solutions. She will also manage the Ignite Sponsorship & Brand Solutions project co-ordination team, responsible for creating truly innovative and creative bespoke advertising solutions across the award-winning Ignite portfolio.
Peter says: “Leading Ignite's role in the hugely successful RSVP consortium is one of the most challenging and creative advertising jobs around, working with highly demanding, cutting edge clients and media brands. Anna has a fantastic track record within Ignite, making her the ideal person for this new role.”
Anna joined IPC Ignite as Sponsorship & Brand Solutions manager in 2005, prior to which she was sponsorship and promotions account manager at Emap Radio. At IPC she has developed a series of innovative bespoke cross platform solutions for clients across Nuts, NME, Loaded and Uncut and last year developed the launch of the WKD Nuts Football Awards.
Anna adds: “With RSVP partners of the calibre of GCap and Viacom, the continued potential for true innovation in cross platform solutions is huge. And as the Ignite brands continue to expand and thrive across new platforms, we'll have more and more options to offer our clients.”
IPC Ignite launched NUTS TV on Freeview in September in partnership with Turner Broadcasting, while NMETV launched in November on Sky Digital 377 in partnership with CSC Media Group. December saw Ignite unveil plans for NME Radio – a major strategic partnership with multimedia music company DX Media – due to launch later this year.
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About IPC Ignite:
IPC Ignite is the men's lifestyle and music division of IPC Media. Its award-winning, market-leading brands enjoy international recognition. They include Nuts, Loaded, Uncut, NME, Nuts.co.uk and nme.com.
About RSVP
RSVP is the strategic alliance between IPC Media, GCap Media Group, and Viacom Brand Solutions. It offers a co-ordinated, cohesive and creative response that delivers a strong, consistent message across all our platforms. Real Sound, Vision, Print: powered by the creative solution – not the media.
FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com
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