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IPC MEDIA ACQUIRES UK'S PREMIER PRODUCT REVIEW WEBSITE: www.trustedreviews.com
October 22, 2007
IPC Media today announces the acquisition of www.trustedreviews.com, the UK's premier product review website.
The site carries thousands of in-depth expert reviews which are free to consumers across 19 product categories, including: digital cameras, TVs, computing equipment, mobile phones, MP3 players and camcorders and also provides in-depth news, as well as price and specification comparison facilities, and an active forum.
TrustedReviews has seen major growth since its 2003 launch, now attracting over 1.2 million unique users viewing 7.8 million page impressions every month.
IPC Inspire managing director Paul Williams says: “IPC's strategic focus is to extend our digital footprint – and TrustedReviews is an excellent fit with our established technology brands and upscale men's interest portfolio. It leverages our strong brand equity and content in markets in the online space. Our business is all about great content, and that's at the heart of TrustedReviews.
“The UK is worth £28billion in consumer electronic sales, with home broadband penetration driving consumers online both to source objective expert information and make purchases. TrustedReviews provides a truly end-to-end service – from news and reviews to price and specification comparison and click through to buy.”
TrustedReviews managing director Hugh Chappell adds: “It's been a joy to work with such a dynamic and dedicated team of people to create and establish this fantastic brand. With IPC Inspire's editorial, commercial and marketing strength and experience behind it, TrustedReviews is perfectly placed for the next phase of its evolution.”
Hugh will stay on with TrustedReviews until the end of the year to integrate the brand into the Inspire portfolio. The rest of the eight-strong team – including editor-in-chief Riyad Emeran – will remain with TrustedReviews, reporting into IPC Inspire general manager Niall Clarkson.
The acquisition of TrustedReviews follows hot on the heels of several major digital launches from IPC this year, including homes portal www.housetohome.co.uk and www.goodtoknow.co.uk, the essential online destination for women today.
-ENDS-
Editors' Notes
Source for TrustedReview traffic – AW Stats
Source for UK consumer electronic sales – Mintel
IPC Media is the biggest consumer magazine publisher in the UK. Its five publishing divisions are: IPC Southbank, IPC TX, IPC Ignite, IPC Connect, and IPC Inspire. IPC is wholly owned by Time Warner, the world's largest media group.
FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com
