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Press Office - Press Releases
IPC SOUTHBANK REVEALS HOUSETOHOME.CO.UK-THE DEFINITIVE ONLINE HOMES PORTAL
May 29, 2007
IPC Southbank, the market-leader in the home interest sector, today unveils its ground-breaking homes portal www.housetohome.co.uk. Designed to be a one-stop-shop for every home design and decorating need, it will enable visitors to develop their homes ideas and dreams with its wide range of planning tools and expert advice.
Key features include:
- An inspirational rooms gallery with more than 2,000 images spanning every interiors style for each room in the home.
- Decorating toolkits such as a Colour Planner and Room Planner that will bring colour schemes to life and help users plan and visualise a new room or garden layout.
- Product Finder, an edited choice of the best and latest home products, covering everything from sofas to appliances and door knobs to cushions
- Scrapbook, a personal notebook that allows users to save their site research and plans and create personal project folders.
Yvonne Ramsden, publishing director, says: www.housetohome.co.uk will be unique. Deborah Barker, the editor of Homes & Gardens, has done an outstanding job in delivering this site, which will be both a source of inspiration and advice, giving visitors everything they need to design and create their dream home, whatever their style or budget.
Sylvia Auton, IPC Media chief executive, adds: I am delighted with the launch of housetohome.co.uk in what is a huge year for IPC Media's digital new product development. www.housetohome.co.uk is a major standalone website, cementing IPC's market-leading position in the home interest sector and demonstrating our commitment to innovative digital properties.
www.housetohome.co.uk 's launch is supported by an online search and email campaign as well as advertisements across IPC Media's magazines and websites. Unilever has signed as the lead advertiser for Housetohome.co.uk's launch.
Isobel McKenzie-Price, announced as editorial director of Ideal Home and housetohome.co.uk last month, will take up her position in July. She will oversee the site's future development to include increased interactivity and facilities for online communities.
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Notes to editors:
IPC Southbank provides a magazine for every stage in a woman's life. Its magazines offer unrivalled breadth and reach in the women's market, delivering a readership base of over eight million. IPC Southbank is focused on, and organised across, four key sectors: fashion, home interest, women's lifestyle and specialist.
IPC Southbank's homes group publishes Ideal Home, Homes & Gardens, Country Homes & Interiors, Livingetc, 25 Beautiful Homes and 25 Beautiful Kitchens. Ideal Home (www.idealhomemagazine.co.uk) Livingetc (www.livingetc.co.uk) and Homes & Gardens (www.homeandgardens.com) have websites.
For further information and cover images, please contact:
Victoria Higham, senior press officer
Tel: 020 3148 5401or email victoria_higham@ipcmedia.com
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