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NUTS AND LOADED PARTNER WITH LADBROKESCASINO.COM TO FIND THE UK'S SEXIEST CROUPIER!
October 30, 2009
Nuts, the PPA Awards Consumer Media Brand of the Year 2009, and Loaded today announce a unique new cross-platform partnership with www.ladbrokescasino.com to discover the UK's Sexiest Croupier.
The nationwide hunt kicks off later this month in the new issues of Nuts and Loaded and will be supported online and in-magazine by both brands for three months.
The UK's Sexiest Croupier search will invite girls to upload their photos to dedicated micro-sites at www.nuts.co.uk/ladbrokes and www.loaded.co.uk/ladbrokes. Readers will then be encouraged to go to the sites via magazine and online promotions and rate their favourites.
The winner of the competition will win an incredible package of prizes including £2,500 in cash and a shoot in the February 2010 issue of Loaded. The partnership was developed by Threepipe PR and IPC Ignite's Sponsorship and Brand Solutions manager Rob Hunt.
Ladbrokescasino.com marketing manager Amanda Briggs says: “This is a very exciting opportunity for us at Ladbrokescasino.com and will hopefully appeal to our own customers as well as readers from Nuts and Loaded alike. We're always looking for new ways to attract our target audience and hope this opportunity will turn into a longer term partnership.”
Rob adds: “This is a great way of engaging our audience. They love a flutter and they love sexy girls – giving them the opportunity to vote through our unique interactive rating mechanic is certain to generate great awareness. Our search to discover the hottest new talent will guarantee the campaign attracts the attention of millions of young men across the UK.”
The campaign breaks in the December issue of Loaded, on sale 30 October, priced £3.50. Nuts is on sale every Tuesday, priced £1.70. Online, www.nuts.co.uk and www.loaded.co.uk have a combined audited reach of over 1.7 million monthly unique users.*
-ends-
* Source: ABCe August 2009
About Nuts
Launched in 2004, Nuts has established itself as the biggest brand in men's media and has most recently been named the PPA Consumer Media Brand of the Year 2009. Nuts is the number one selling men's magazine in the UK – accounting for one out of every two men's lifestyle mags purchased at newsstand. Nuts.co.uk is Britain's number one men's lifestyle website, according to the Hitwise UK Online Performance Awards 2008. Updated daily with exclusive images and video, the website delivers the very best in girls, sport, news, games, humour, gadgets and gear. Nuts magazine and Nuts.co.uk give IPC an unparalleled total reach into the most-elusive and hardest to please audience there is – young men.
About Loaded
The brand that invigorated the men's magazines market in 1994 continues to head the men's monthly market in innovation more than a decade on. Aimed at 18-30 year-old-men, Loaded magazine and Loaded.co.uk present the edited highlights of a young man's interests and aspirations: sport, cars, grooming, beautiful women and gaming.
About Ladbrokes
• Founded in 1886, Ladbrokes is now an internationally recognised company, synonymous with gambling and gaming.
• Today the company is one of the world's largest fixed-odds betting companies and a household name that takes up to 10 million bets each week.
• Although Ladbrokes started off as a high-street bookmaker, they have since branched out to provide numerous gambling opportunities and experiences to the everyday punter.
• Last year over 500,000 active customers bet with Ladbrokes over the Internet at its world-leading Internet site Ladbrokes.com.
• Adapting to the ever expanding gambling market, Ladbrokes launched an online casino site in 2001 continuing to be at the cutting edge of the gambling industry.
• Ladbrokescasino.com now has over 200,000 active players a year and continues to acquire more through creative television advertising.
• Games include roulette and blackjack, but they also present numerous variations of these typical favourites such as American, French and European Roulette and Spanish, Atlantic City and Vegas Strip Blackjack.
• Ladbrokescasino.com boasts one of the most extensive ranges of 3 and 5 reel slots, with sought after releases such as Tomb Raider Secret of the Sword and classics like Hitman.
• In total, there are over 400 games available across their instant play and download casino, with more being added each month. All games are available to play for real or for free.
FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com
