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THE LOOK SHOW RETURNS TO LONDON FASHION WEEK – DUE TO PHENOMENAL DEMAND!
September 10, 2010
Showing Autumn/Winter Collections From 11 Top High Street Retailers In The Only Catwalk Show Open To Consumers During LFW
Look – Britain's best-selling high street fashion and celebrity style magazine – is bringing all the style of London Fashion Week to the UK's fashion-hungry young women once again this LFW after unprecedented demand for tickets last time.
Following its hugely successful debut at LFW in February, The Look Show returns with another glamorous catwalk event exclusively for consumers at London's Saatchi Gallery on 17th September 2010.
Look senior marketing manager Tara Steadman says: “Tickets for the debut Look Show in February were massively over-subscribed, and demand for a follow up has been ceaseless. Styled by Look's expert fashion team, the September show will also feature a star-studded array of catwalk and entertainment talent, and will be covered extensively in the magazine and at www.look.co.uk. The Look Show is genuinely unique: bringing UK consumers up close and personal with London Fashion Week.”
The Look Show will continue the ground-breaking agenda it established so successfully last LFW.
• It's the only fashion show open to consumers during London Fashion Week
• It's the only high street fashion show to feature clothing available in-store and online straight after the show, rather than next season
• It's the only fashion show to unite 11 of the most popular and iconic brands on Britain's high street today: Dorothy Perkins, French Connection, H&M, Marks & Spencer, Mango, Monsoon Fusion/Accessorize, New Look, Next, Oasis, River Island and Warehouse
Look editor Ali Hall says: “The essence of Look is our desire to make fashion accessible to all women, and with The Look Show we are making London Fashion Week more relevant for our readers than ever before. The Look Show at LFW will ensure that an array of hugely popular high street brands get to flaunt their unique style with the kind of exclusive collection preview we know our fans will love.”
The spectacular runway show will see the eleven retailers showcase their hottest Autumn/Winter collections to a star-studded front row, featuring high-profile faces from the world of fashion, music and celebrity.
Stylish singing sensation Diana Vickers will also be the face of this season's Look Show. Diana will perform alongside Gabriella Cilmi and hot new American band The Like.
Hair will be styled by London Fashion Week Official Hair Care Sponsor and renowned hairdressing brand TONI&GUY. While cult beauty brand Benefit Cosmetics will be on hand to provide the make-up for the show's 24 models, Jergens Naturals is the show's official body care partner and Marks and Spencer will sponsor the Champagne reception. Once again this exciting event will support the Look Good…Feel Better charity, an organisation created to boost the confidence of women suffering from cancer.
Look publishing director Julie Lavington adds: “The Look brand is phenomenally in-tune with its readership – it is the biggest selling fashion magazine in the UK, selling over 15.5 million copies to the UK's fashion-hungry young women every year. Innovation has always been at the heart of Look's success and The Look Show is a shining example of this. Once again Look brings all the excitement of London Fashion Week to the ordinary woman and The Look Show is now firmly established on the London Fashion Week calendar.”
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Notes To Editors
About Look
IPC Media launched Look magazine in February 2007 and it has since become the biggest selling fashion magazine in the country. Look's success is largely due to its entirely unique mix of accessible fashion, glamorous but practical beauty and the hottest celebrity news and style. The magazine package is glossy and stylish, but with a warmth and integrity that has an avid following of fans rushing to the newsstands every week. In the latest round of ABC figures, announced in Aug, Look delivered an ABC of 313,358. Look is on sale every Tuesday, with a cover price of £1.60.
About TONI&GUY
Going into a thirteenth season as the 'Official Haircare Sponsor to London Fashion Week', The TONI&GUY Session Team create catwalk hair for over 50 shows a year, including Giles, Todd Lynn, Betty Jackson, Bora Aksu and William Tempest amongst others. As well as showing support for young design talent, TONI&GUY are now in the seventh season as 'Official Hair Sponsor to Vauxhall Fashion Scout'.
About Benefit Cosmetics
Quirky, glam and 100% gorgeous, Benefit Cosmetics is like a sweet shop for grown up girls! Founded in San Francisco in the 1970s, Benefit has made a name for itself by creating world-class, reputable products that offer simple yet effective answers to everyday beauty dilemmas. With award winning, cult products such as High Beam, Benetint and Dr Feelgood, the kitsch packaging and cheeky, feel good product names put the fun pack into make-up. From catwalk to high street, Benefit Cosmetics have got the look covered.
About Jergens Naturals
In 2009, Jergens®, America's no.1 best selling bodycare range, became available in the UK for the first time with the launch of Jergens® Naturals® Body Moisturisers. The moisturisers have since taken the fashion world by storm, becoming a make up artist and model staple. Highly effective formulations cater for your bodycare needs from top to toe, ensuring you always have 'catwalk ready skin'.
About Marks and Spencer
Marks and Spencer is one of the UK's leading retailers with over 21 million customers visiting our stores every week. We sell high quality, great value clothing and home products and outstanding quality food. We source our products responsibly from 2,000 suppliers around the world. Our core values of Quality, Value, Service, Innovation and Trust are as important to us today as they were when M&S was founded over 125 years ago.
About Look Good…Feel Better
Look Good...Feel Better is one of the services in the UK helping to support women with cancer. First introduced in 1994 by the Cosmetic, Toiletry and Perfumery Association, it is supported by the Beauty Industry. Look Good...Feel Better is a free and incredibly valuable service providing skincare and make-up workshops in 56 hospitals and cancer support centres nationwide.
IPC Media Limited. Registered Office: Blue Fin Building, 110 Southwark Street, London SE1 0SU. Registered in England and Wales no. 00053626.