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TRUSTEDREVIEWS NAMED NUMBER ONE ELECTRONICS SITE FOR 2008 BY HITWISE
March 3, 2009
TrustedReviews.com IPC Inspire's premier online source of consumer and information technology news and reviews has taken the number one spot in the Hitwise UK Online Performance Awards 2008, as the most popular electronics site.
The 2008 Awards, announced today, saw TrustedReviews.com ranked number one based on market share of UK visits among all websites in the Hitwise Computers and Internet - Electronics category.
TrustedReviews also achieved second place in the News and Media - IT Media category, and took the number three spot in the Computers and Internet - Hardware category.
The annual Hitwise UK Online Performance Awards recognise excellence in online performance through public popularity, awarding websites in more than 50 key industries online. Results of the Hitwise UK Online Performance Awards are based on the Internet usage of more than eight million UK Internet users with winners receiving the greatest market share of visits throughout 2008 in their online industry.
General manager Niall Clarkson says: This ranking is testament to the popularity amongst consumers and business users of TrustedReviews' comprehensive, free, expert product reviews and news and the important role independent advice plays in a buyer's decision making process.
This achievement comes hot on the heels of an outstanding ABCEe. The audited results for November 2008 saw the site reaching 2,456,763 unique users, resulting in 13,708,776 page views. The results showed an increase on the November 2007 figures with unique users up 37% on the year, and page impressions up 45% during the same period.
Trustedreviews.com editor Riyad Emeran says: 2008 was a tough year, but TrustedReviews managed to grow stronger than ever. This Hitwise award, coupled with our positive ABCe result shows that in hard times consumers are even more likely to look for impartial and trustworthy advice before purchasing.
In September 2008, TrustedReviews.com launched a new video channel (www.trustedreviews.com/videos) offering a series of video reviews to support the site's authoritative, written product reviews. The new channel immediately attracted users' comments, boosted page impressions and opened up increased opportunities to advertisers, proving to be a valuable addition to the site's already broad appeal.
IPC Media acquired TrustedReviews in October 2007.
Computers and Internet - Electronics
Rank Domain
1 www.trustedreviews.com
2 www.sony.co.uk
3 www.packardbell.co.uk
4 www.reviews.cnet.co.uk
5 www.pocket-lint.co.uk
6 www.canon.co.uk
7 www.panasonic.co.uk
8 www.uk.gizmodo.com
9 www.lge.co.uk
10 www.pocketgps.co.uk
News and Media - IT Media
Rank Domain
1 www.theregister.co.uk
2 www.trustedreviews.com
3 www.pcadvisor.co.uk
4 www.pcpro.co.uk
5 www.reghardware.co.uk
6 www.computeractive.co.uk
7 www.vnunet.com
8 www.tomshardware.co.uk
9 www.stuff.tv
10 www.webuser.co.uk
Computers and Internet - Hardware
Rank Domain
1 www.euro.dell.com
2 www.apple.com/uk
3 www.trustedreviews.com
4 www.epson.co.uk
5 www.club.vaio.sony.co.uk
6 www.packardbell.co.uk
7 www.reghardware.co.uk
8 www.reviews.cnet.co.uk
9 www.canon.co.uk
10 www.tomshardware.co.uk
The full list of Hitwise UK Online Performance Awards winners can be found at http://www.hitwise.co.uk/other/hitwise-uk-awards.php
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About TrustedReviews:
www.TrustedReviews.com delivers original, expert reviews about consumer electronics and IT equipment across 20 different product categories.
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
FOR MORE INFORMATION ABOUT TRUSTEDREVIEWS PLEASE CONTACT:
Anna Gawan, press officer, IPC Media
Tel: 020 3148 5405 or email anna_gawan@ipcmedia.com
FOR MORE INFORMATION ABOUT HITWISE PLEASE CONTACT:
Jannie Cahill, UK marketing director, Hitwise
Tel: 020 7378 3619 or email press.uk@hitwise.com
