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Press Office - Press Releases
UK'S NUMBER ONE REVIEWS SITE TRUSTEDREVIEWS ANNOUNCES OUTSTANDING ABCE RESULTS
January 27, 2010
IPC Inspire today announces the latest ABCe result for the UK's number one source of technology news and reviews, www.TrustedReviews.com.*
The Inspire site's impressive audited result for November 2009 shows it is now reaching 2.69million unique users, up 10% on the year, resulting in 13.8m page views.
Publishing director Pippa Pollard says: “This is an excellent ABCe performance and it shows that TrustedReviews' ongoing commitment to delivering comprehensive, expert reviews and news coverage continues to resonate with a fast expanding audience, as demonstrated by its recent Hitwise award.”
In September 2009, TrustedReviews was recognised by Hitwise for the second consecutive year, taking the number one spot in the Hitwise Top 10 Awards Programme as the most popular electronics site. The January-2009 Awards saw TrustedReviews.com ranked number one based on market share of UK visits among all websites in the Hitwise Computers and Internet - Electronics category.
IPC Media acquired TrustedReviews in October 2007.
* Hitwise number one - Top 10 Awards Programme 2009. Based on market share of UK visits among all websites in the Hitwise Computers and Internet - Electronics category.
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FOR MORE INFORMATION PLEASE CONTACT:
Anna Gawan, press officer, IPC Media
Tel: 020 3148 5405 or email anna_gawan@ipcmedia.com
About TrustedReviews:
www.TrustedReviews.com was acquired by IPC Media in October 2007. It delivers original, expert reviews about consumer electronics and IT equipment across 20 different product categories.
About ABCe:
ABCe's role is to manage standards for the industry through its work with JICWEBS, and to provide credibility, comparability and transparency for e media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABCe certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in e media with confidence and trust.
About JICWEBS:
JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on e media. www.jicwebs.org. ABCe supports the work of JICWEBS by delivering audit and certification services for e media usage to these industry agreed standards.
