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Press Office - Press Releases
COUNTRY LIFE MAKES DEBUT IN RUSSIA
October 31, 2006
Country Life - the essential guide to the finest homes on the market every week – is celebrating its Russian debut, having appeared at the Shorex Extravaganza exhibition this week in Moscow, where the IPC CALM title was invited to exhibit with Harrods Estates and The Ritz Hotel, Paris.
Country Life and its dedicated website, www.countrylife.co.uk were introduced to the key audience by way of a sampler produced in Russian which was included in a special brochure. This was available at a special VIP reception which was held for an invitation only guest list of high net-worth Russians at the venue in Red Square. Magazine subscriptions were also sold whilst at the event.
“This joint venture with Harrods is a real coup as they have many approaches but only associate themselves with the very best brands. To be able to promote Country Life to such an exclusive Russian audience is a fantastic opportunity for our property, fine arts and antiques advertisers who are keen to reach this market.” says group property advertisement manager Tamsin Luck
In the London Special issue of Country Life, published this Thursday, property correspondent Penny Churchill will be exploring the impact of Russian buyers on the UK property market where according to research this sector currently makes up the biggest single group of buyers of property in the £6 to £8 million mark which is the core market of Country Life and Countrylife.co.uk.
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About Country life:
Country Life, the quintessential English magazine, is undoubtedly one of the biggest and instantly recognisable brands in the UK today. It has a unique core mix of contemporary country-related editorial and top end property advertising. Editorially, the magazine comments in-depth on a wide variety of subjects, such as architecture, the arts, gardens and gardening, the countryside, field-sports and wildlife.
About IPC CALM:
IPC Country & Leisure Media (CALM) is the biggest individual division within IPC, providing magazines and associated websites and events for a massive range of specialist interests.
For further information contact Anna Gawan, press officer, 020 7261 6575 or email anna_gawan@ipcmedia.com
