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Press Office - Press Releases
IDEAL HOME AND FRESH JOIN FOR SUMMER PROMOTION
April 13, 2006
Ideal Home, the UK's biggest-selling home interest title, is bagging a free copy of Fresh, the recipe and issue-driven food magazine, with its July issue. It is the first time that the IPC SouthBank title has sampled a magazine from another publisher.
Ideal Home publishing director Yvonne Ramsden comments: “Ideal Home and Fresh complement each other perfectly as they have similar readerships, sharing many common interests. This promotion offers Ideal Home readers a bumper package of two great magazines for the price of one – continuing our strategy of offering exceptional value every month.”
Neil Presland, publisher, Naked Media, adds: “What a way to celebrate our first birthday and at such a core time for the food world. Food and the home are core for both readerships - it's a match made in heaven.”
Ideal Home's July issue, on sale from June 6, includes features on outdoor lighting, celebrating summer with outdoor living and dining, plus bathroom and kitchen makeovers.
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Notes to editors:
Ideal Home is the UK's best selling home title and has been the voice of the British homeowner for over 80 years. Its family-orientated readers do their homework before embarking on projects and are looking for inspiration to help them make the most of their homes. No magazine offers more creative ideas, decorating inspiration, real homes and expert advice on consumer issues and life at home than Ideal Home
IPC SouthBank provides a magazine for every stage in a woman's life. Its magazines offer unrivalled breadth and reach in the women's market, delivering a readership base of over eight million. IPC SouthBank is focused on, and organised across, four key sectors: fashion, home interest, women's lifestyle and specialist.
IPC SouthBank's home interest portfolio includes Ideal Home, Homes & Gardens, Country Homes & Interiors, Livingetc, 25 Beautiful Homes and 25 Beautiful Kitchens.
Fresh is published by Naked Media Ltd and is the first of their food magazines. It's divided into sections covering food and drink, health and lifestyle, grow your own and kids' food and health. The regular farmers' market diary is the largest monthly directory of its kind and is just one example of how fresh works to encourage its readers to buy direct from local producers, eliminating air and car miles and supporting regional food.
For further information and cover images, please contact:
Victoria Higham, senior press officer
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
Neil Presland, publisher
Tel: 020 8334 1790 or email neilp@livingfresh.co.uk
