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Press Office - Press Releases
IDEAL HOME UNVEILS NEW LOOK
October 3, 2006
Ideal Home, the UK's biggest-selling home interest title, is revealing a new look with its November issue, on sale from today.
The refresh follows several months of research, using the same in-depth process as IPC Media launches Nuts, Pick Me Up and TV easy. The resulting new look updates Ideal Home and caters to its readers' obsessions and interests: shopping, transformations and reader homes.
There is a greater use of photography within the magazine and the design and layout are clearer and more modern, satisfying the readers' preference to 'view' the magazine. The Ideal Home masthead has a new look with two tone colour, and it sits on a white bar to give greater standout on the newsstand. A distinctive strip of cover lines, positioned directly underneath the masthead, highlights the magazine's main features.
Key developments in new look Ideal Home include:
- More shopping. New look Ideal Home opens with 17 pages of must-have shopping an increase of 12 pages covering trends, directions and new looks. Says editor Susan Rose: Our readers love to shop. Shopping has superseded decorating as the prime means of giving your home a new look. We show our readers the best things to buy and how to use them.
- 40% more pages of reader homes, including extraordinary homes with the 'wow factor'. Rose says: Readers find more ideas in real homes than in any other feature. New look Ideal Home presents reader homes in a way that allows readers to access these ideas instantly and far more visually.
- Even more pages devoted to kitchen and bathroom makeovers, highlighting transformations that are strong on style and ideas
- A paper innovation in the home interest market, Ideal Home's Colour Collection a fold-out colour palette with four bespoke room sets illustrating how to use it.
Publishing director Yvonne Ramsden says: Ideal Home is the biggest-selling home interest magazine by far and this new look builds on our position of strength. The refresh is grounded in reader research and we're confident it will be well received by consumers and put even more clear water between Ideal Home and its competitors.
Susan Rose adds: Ideal Home readers have increasingly stylish aspirations for their homes. The new look maintains Ideal Home's values, brand and accessibility, but provides inspiration in a cleaner, more modern package with a greater focus on our readers' passion for shopping, makeovers and looking at glorious homes.
The new look Ideal Home will be backed by an email campaign with a 16-page digital sampler and advertisements within IPC's powerful portfolio of home interest titles, women's glossies and TV weeklies. The new look will be supported by additional point of sale and support at retail. Marks & Spencer is to sell Ideal Home within its homes section as well as on its newsstand.
The November issue will be supported with two free 24-page supplements: the 'A-Z of storage' and 'Transform your home for winter'. Ideal Home has also teamed up with John Lewis, one of UK's leading retailers, to give readers the chance to win over £12,500 of prizes.
The latest round of ABCs saw Ideal Home retain the top spot in the home interest market for the 14th consecutive period, outselling its closest competitor by more than 40,000 copies.
- ends -
Notes to editors:
Ideal Home is the UK's best selling home title and has been the voice of the British homeowner for over 80 years. No magazine offers more creative ideas, decorating inspiration and real homes than Ideal Home.
IPC SouthBank provides a magazine for every stage in a woman's life. Its magazines offer unrivalled breadth and reach in the women's market, delivering a readership base of over eight million. IPC SouthBank is focused on, and organised across, four key sectors: fashion, home interest, women's lifestyle and specialist.
IPC SouthBank's home interest portfolio includes Ideal Home, Homes & Gardens, Country Homes & Interiors, Livingetc, 25 Beautiful Homes and 25 Beautiful Kitchens.
For further information, contact Victoria Higham, IPC Media senior press officer
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
