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IPC ADVERTISING APPOINTS RICHARD WHITTLE TO DIGITAL CORPORATE BUSINESS DEVELOPMENT ROLE
November 21, 2007
IPC Advertising today announces the appointment of Richard Whittle to the new role of corporate business development manager (digital).
Formerly digital planning director at media agency Initiative, he reports directly to Ian Tournes, IPC Advertising's group trading director.
Richard brings with him eight years of digital agency experience, along with a real understanding of the role of digital in the wider media mix. At Initiative he worked to put interactive media at the heart of the agency's offering, consulting with an array of clients on their web marketing strategy. He was also integral to the development of the agency's creative offering, LAB.
Richard's new role at IPC sees him working centrally in the corporate business development team to ensure the most positive development of the agency/client relationship across all facets of IPC's business.
Ian Tournes says: “Richard brings some great digital thinking to the team and gives IPC additional strategic digital vision. Given the wealth of digital development across the IPC portfolio over the last year – including major launches like www.goodtoknow.co.uk and www.housetohome.co.uk – his arrival is perfectly timed!”
Richard adds: “I'm really excited about the opportunities that exist in the digital space at IPC. An operation like this is perfectly poised to take advantage of the possibilities that are appearing in terms of convergence, especially in the digital display and branding space. Sitting centrally means we can respond to client's needs across all of IPC's platforms – both digital and non-digital. We can also plug into Time Warner's wider family of audiences. The scale and richness of brands is remarkable.”
-ENDS-
Editors' Notes
IPC Media is the biggest consumer magazine publisher in the UK. Its five publishing divisions are: IPC Southbank, IPC TX, IPC Ignite, IPC Connect, and IPC Inspire. IPC is wholly owned by Time Warner, the world's largest media group.
FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com
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