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Press Office - Press Releases
IPC CENTRAL SALES ANNOUNCES SENIOR APPOINTMENTS
September 19, 2006
- Peter Edwards named head of Corporate Business Development
- Melanie Scott appointed head of Key Accounts
- IPC Innovator joins Central Sales
IPC Advertising Central Sales group advertisement director Alison Deas today announces three significant developments across the division.
Peter Edwards is appointed head of Corporate Business Development, leading a hugely experienced team developing and delivering cross-brand and cross-platform solutions for some of the biggest advertisers in the UK. Peter joins IPC from Viacom Outdoor's client communications team. Prior to that Peter spent over five years at Manning Gottlieb OMD as brand communications director, before which he was senior planner/buyer in Zenith Media's print department.
Melanie Scott is promoted to the position of head of Key Accounts across IPC Advertising, offering IPC's leading clients one point of access across the entire IPC portfolio. Prior to her appointment Melanie was IPC Key Accounts manager on L'Oreal and Beiersdorf, before which she was group ad manager of Woman & Home, Essentials and Family Circle. Prior to joining IPC, Melanie spent two years at the National Magazine Company, before which she was the launch ad manager of Elle and Elle Decoration in South Africa.
Meanwhile, as part of IPC Advertising's Access All Areas initiative, all Central Sales team will now report directly to Alison. Joining Corporate Key Accounts, Corporate Business Development and IPC Regional, IPC Innovator – the company's centralised insert and print-technology division – will now report into Alison with immediate effect.
Alison says: “Corporate Business Development and Key Accounts are two hugely important divisions with IPC Advertising, harnessing the huge potential across the whole portfolio for some of our biggest client partners. I'm pleased to have secured such talented and experienced sales professionals as Peter and Melanie to spearhead the next stage of development for these teams.”
Alison adds: “And bringing IPC Innovator into the Central Sales function makes perfect sense. The consolidation of all our central teams will ensure closer working between the departments and thus better solutions for our clients.”
Peter adds: “IPC recognises the greater strategic input that media owners are having into the planning process in terms of ideas and cross media partnerships – and I am relishing the challenge of developing these opportunities across our portfolio.
“My job will be made easier by the level of experience and strategic nous that we have within the team which will help us demonstrate to marketers and media agencies the unique relationship that consumers have with IPC's media properties.”
Melanie adds: “IPC Media Key Accounts strives to offer the highest level of service to our leading clients and I am delighted to lead this highly effective and talented team. Offering a single point of access in account management, we are proud to deliver the best trading efficiencies, innovative creative solutions combined with the insights and extensive magazine planning experience in an easily accessible way.”
IPC Innovator director Dan Handscomb adds: ”Innovator's offering sits extremely well with the other Central Sales functions and as a department we are relishing the opportunity to work more closely with Key Accounts and Corporate Business Development, to illustrate the true potential of IPC's Access All Areas to some of our most important clients.”
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Editors' Notes:
IPC Access All Areas makes it simpler for advertisers and their agencies to unlock essential planning information, consumer insight and creative resources through a simplified structure with clear points of entry. See http://www.ipcadvertising.com/accessallareas/ for more details.
IPC Media is the biggest consumer magazine publisher in the UK. Its five publishing divisions are: IPC SouthBank, IPC tx, IPC ignite!, IPC Connect and IPC Country & Leisure Media. IPC is wholly owned by Time Warner, the world's largest media group.
For further information contact Chris Taylor, head of media relations,
Tel: 020 7261 5276 or email chris_taylor@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
