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Press Office - Press Releases
IPC CONNECT GIVES WOMAN £3.2M MAKEOVER!
May 16, 2006
IPC Connect's Woman one of the most powerful magazine brands in the UK unveils a brand new look that redefines what it is to be a modern, variety-packed mainstream women's weekly.
The re-invented Woman will deliver a modern mix of inspiring practicals, surprising real life and riveting celebrity reads, combined with in-depth advice readers can trust.
Completely redesigned and with a line-up of new editorial franchises following extensive research and development involving IPC editorial director Mike Soutar and creative director Andy Cowles Woman will hit the news-stand on Tuesday, May 23, supported by a £3.2miilion marketing investment.
IPC Connect managing director Evelyn Webster says: With a brilliant new editor in Jackie Hatton, and the best talent in the business involved in the project, we've engaged with our readers like never before. The result is simply a superlative magazine we know our readers will love.
Packed alongside the regular favourites that Woman readers know and love is a heady, modern mix of sensational celebrity coverage, amazing real life stories, inspiring ideas for your home, and body-confident fashion for real women. All of this will be delivered in a modern and exciting style, with a positive, warm and confident tone.
Jackie says: Our reader is 35+, but young at heart, with strong family values, a cheeky sense of humour and a wide range of interests beyond her family. She's not ashamed to enjoy herself and is certain to find the time in her hectic family life to embrace those little indulgences she knows she's earned. Woman will definitely be her weekly must-have treat!
Woman publishing director Oswin Grady adds: We've spent many hours engaging with our readers, and Woman's new look is truly inspired by today's woman. Our readers have always loved Woman for its support and trustworthy advice, but made it clear they wanted a bigger, more vibrant and exciting magazine that truly reflects their lives. We're confident that's what we've delivered so confident that we're investing £3.2m in producing and marketing the new look.
The marketing strategy includes:
- Additional paging (16 pages) and improved paper stock
- TV advertising across ITV channels created film channel TCM (Turner Classic Movies) and planned and bought by Mediacom
- Nation-wide price promotion and cross promotion across the IPC portfolio
- Sampling across Connect sister weeklies Now and Pick Me Up, SouthBank monthlies Essentials and Family Circle, and with partners including the Evening Standard
- A digital marketing campaign
- ENDS -
Editors' Notes:
The new look Woman redefines what it is to be a modern, variety-packed mainstream women's weekly. It delivers a modern mix of inspiring practicals, surprising real life and riveting celebrity reads, combined with in-depth advice readers can trust. It's a weekly must-have treat in the busy lives of Britain's women.
IPC Connect is the women's weeklies division of IPC Media. Its market-leading portfolio of magazines also includes Now in the celebrity sector; Chat and Pick Me Up in the real life sector; Woman and Woman's Own in the mainstream sector and Woman's Weekly in the traditional sector.
For further information, please contact Chris Taylor, head of media relations
Tel: 020 7261 5276 or email chris_taylor@ipcmedia.com
