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IPC CONNECT UNVEILS LOOK COVER PRICE AND SAMPLING DETAILS
January 23, 2007
IPC Connect, the publishing division of IPC Media behind the £18million launch of LOOK, the UK's first glossy high street fashion and celebrity style weekly, can today confirm the magazine's cover price as £1.30.
LOOK will be launched next week with one of the most comprehensive high street sampling exercises in UK publishing history. Over 1.2 million copies will be circulated across the UK, prior to the first on-sale issue hitting newsstands on Tuesday, 6 February.
The sampling will see LOOK distributed through:
- leading supermarkets including Tesco, Asda, Sainsbury's and Morrisons
- high street retailer Marks & Spencer
- daily free newspaper, thelondonpaper
- WHSmith Travel and WHSmith High Street stores
- The UK's top ten shopping malls, including Bluewater, Lakeside, Brent Cross, The Trafford Centre in Manchester, and The Bull Ring in Birmingham
Evelyn Webster, managing director of IPC Connect, says: “LOOK is simply the biggest launch in the history of IPC Media. The high street fashion market has never been hotter, with today's young women living out their decade of indulgence and spending more than ever before on their weekly fashion fix. And it's entirely appropriate that we've pulled together a massive and highly sophisticated sampling programme to ensure we put the magazine directly into their hands.”
LOOK has been in creative development for over 18 months, led by editor Ali Hall and her 40-strong editorial team. It will deliver an unparalleled mix of up-to-the-minute affordable fashion, high street shopping advice, celebrity style and gossip. It will be the glossy, fast fashion fix for today's discerning young woman.
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About IPC Media
IPC Media is the biggest consumer magazine publisher in the UK. Its five publishing divisions are: IPC SouthBank, IPC tx, IPC ignite!, IPC Connect and IPC Country & Leisure Media. IPC is wholly owned by Time Warner, the world's largest media group.
About IPC Connect
IPC Connect is the women's weeklies division of IPC Media. Its market-leading portfolio of magazines includes Now, the UK's leading celebrity weekly, Chat, Woman, Woman's Own and Woman's Weekly.
For further information on advertising with LOOK please contact IPC Weeklies: Kate Mackenzie, group ad director, on 020 7261 6599 or Samantha Austen, ad manager, on 020 7261 7886.
For further information on IPC Media please contact Chris Taylor, head of media relations, on 020 7261 5276 or email chris_taylor@ipcmedia.com. For high-resolution cover images go to www.ipcmedia.com/press/imagebank.php.
