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Press Office - Press Releases
IPC IGNITE! LAUNCHES SPONSORSHIP & BRAND SOLUTIONS TEAM
October 3, 2006
IPC ignite! the men's lifestyle and music division of IPC Media is today launching a Sponsorship & Brand Solutions team to drive the division's agenda to generate truly innovative and creative solutions across its portfolio of brands.
Replacing the existing business development team, ignite! Sponsorship & Brand Solutions will deliver integrated cross platform solutions throughout the division's peerless portfolio of iconic brands - NME, Nuts, Loaded and Uncut.
Ignite! Sponsorship & Brand Solutions director David Fisher says: This new team is a re-purposing of the function the business development unit delivered. Increasingly that unit was successfully delivering genuinely innovative client communications way beyond the remit of traditional business development teams. Ignite! Sponsorship & Brand Solutions will take that work forward more clearly, delivering integrated solutions to clients across magazines, digital channels and live events.
Ignite! Advertising has increased resource in this area in preparation for the launch of the Sponsorship & Brand Solutions team. The seven-strong team will further develop the ground-breaking work ignite! has achieved in music sponsorship, brand solutions, promotions and cross media.
Clients and agencies will also be able to use the team to access the potential of the award-winning RSVP strategic alliance between IPC ignite!, GCap Media Group and Viacom Brand Solutions.
Sam Finlay, group advertising director of IPC ignite! says: IPC ignite! has the brands, channels and expertise to deliver fantastic and award winning communications solutions. This newly defined team will more clearly be able to service clients across the breadth of the IPC ignite! opportunity and beyond.
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About IPC ignite!
IPC ignite! is the men's lifestyle and music division of IPC Media. Its award-winning, market-leading brands enjoy international recognition. They include Nuts, Loaded, Uncut, NME and NME.COM.
For further information, please contact Chris Taylor, head of media relations, on 020 7261 5276 or email chris_taylor@ipcmedia.com. For high-resolution cover images go to www.ipcmedia.com/press/imagebank.php.
IPC Media alongside leading business journal Media Week has launched the inaugural IPC Magazine Planning Awards to celebrate excellence and best practice across the industry. The Awards are open to all UK media planners, with entrants required to provide tangible evidence of accountability, creativity and engagement. The 2006 Awards are open for entries until 1 February, 2007, with the winners announced in March. Full details of categories, judges and prizes can be found at www.ipcadvertising.com/planningawards.
