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IPC IGNITE! MODELS NEW LOOK FASHION INC
February 7, 2006
IPC ignite!, the award-winning men and music division of IPC Media, is proud to unveil Fashion Inc, a dramatic evolution of the Loaded Fashion brand.
The new magazine will be published bi-annually - hitting UK news-stands on March 24. It will marry the very best of Loaded Fashion with the fantastic heritage of IPC and its parent company Time Inc, publishers of internationally renowned titles like Time, Fortune and Wallpaper*. Fashion Inc will carry 100 more pages than Loaded Fashion, with superior production values throughout.
The magazine will maintain an undiluted focus on men's style and image, with an editorial emphasis on accessible catwalk collections and comprehensive coverage of high fashion, along with luxury accessories and grooming. Interiors and personal technology will also be covered.
The target audience for the new magazine will be affluent AB males, aged between 25 and 45: urban professionals with separate wardrobes for work and play.
Fashion Inc editor Adrian Clark says: "The present fashion bi-annuals for men fall into one of two categories - those aimed at mass market consumers, often with a dumbed down and cynical approach; and those targeting the fashion trade with elitist and intimidating editorial. There is space between these two categories for a magazine that takes fashion seriously, is proudly aesthetic, but also provides grounded and useful editorial. Fashion Inc will build on Loaded Fashion's achievements in this space."
Loaded Fashion was one of the UK's first niche titles to specialise in men's fashion and grooming, and helped set the agenda for bi-annual magazine publications. Over the last seven years it has become apparent that its audience had diverged from the parent brand.
Fashion Inc publishing director Niall McKinney says: "Loaded Fashion has been an essential read, and is the perfect springboard from which to re-launch as Fashion Inc. The time has come to fully realise the potential of Adrian Clark's editorial vision in a bigger and more luxurious package. Fashion Inc will take the men's bi-annual fashion market to a new level."
The launch issue of Fashion Inc will go on sale on March 24, priced £5.
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Notes to editors:
IPC ignite! is the men's lifestyle and music division of IPC Media. Its award-winning, market-leading brands enjoy international recognition. They include Nuts, Loaded, Uncut, NME and nme.com. Uncut is the UK's biggest-selling and most authoritative music and movie magazine.
For further information, please contact Chris Taylor, head of media relations, Tel: 020 7261 5276 or email chris_taylor@ipcmedia.com
For high-res cover images and pictures of IPC personnel go to www.ipcmedia.com/press/imagebank.php
