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IPC IGNITE! UNVEILS FASHION INC
March 24, 2006
IPC ignite!, the award-winning men and music division of IPC Media, is proud to unveil Fashion Inc, a dramatic evolution of the Loaded Fashion brand, which hits the newsstand today.
Fashion Inc carries double the editorial content of its predecessor across its 292 pages of "lush, luxe and lavish kick-ass style for men". The new bi-annual magazine marries the very best of Loaded Fashion with the fantastic heritage of IPC and its parent company Time Inc, publishers of internationally renowned titles like Time, Fortune and Wallpaper*.
The magazine maintain an undiluted focus on men's style and image, with an editorial emphasis on accessible catwalk collections and comprehensive coverage of high fashion, along with luxury accessories and grooming. Interiors and personal technology will also be covered. The first issue is themed around the International Playboy with contributions from fashion experts including Melanie Rickey, fashion features editor of Grazia, stylist Frank Strachan and fashion director for Squeeze, Alex Van der Steen.
The target audience for the new magazine is affluent AB males, aged between 25 and 45: urban professionals with separate wardrobes for work and play.
Fashion Inc editor Adrian Clark says: "We've kept everything that was great about Loaded Fashion intact. The number of editorial pages has doubled, and the content has been refined, buffed and preened. Add to this a more elegant art direction and better quality paper, and it's a magazine that style conscious men can be proud to buy."
The launch issue of Fashion Inc features an exclusive interview with Donatella Versace and is available from today, priced £5.
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Notes to editors:
IPC ignite! is the men's lifestyle and music division of IPC Media. Its award-winning, market-leading brands enjoy international recognition. They include Nuts, Loaded, Uncut, NME and nme.com. Uncut is the UK's biggest-selling and most authoritative music and movie magazine.
For further information, please contact Chris Taylor, head of media relations, Tel: 020 7261 5276 or email chris_taylor@ipcmedia.com
For high-res cover images and pictures of IPC personnel go to www.ipcmedia.com/press/imagebank.php
