- Home
- About IPC Media
- About our brands
- Contacts
- Press Office
- Licensing & Syndication
- Subscriptions
- Job Opportunities
- Advertising
- Marketforce
- IPC Direct
Press Office - Press Releases
IPC MEDIA ABC FIGURES: JANUARY-JUNE 2010
August 12, 2010
IPC Media today unveils the latest round of ABC figures for brands reporting in the period January to June 2010.
IPC Media chief executive Evelyn Webster says: IPC's strategy of continued investment in producing compelling and entertaining content that consumers engage with and trust is paying off. And this set of ABC results is a demonstration of that. Key IPC brands have outperformed the market in a number of key sectors: in women's lifestyle, in fashion, in homes, in the real life and traditional weekly sectors, in TV entertainment, in music and within our men's portfolio. IPC brands continue delivering on the newsstand.
ABC highlights
woman&home delivers another sterling performance in the Women's Lifestyle sector, up 5.5% year-on-year to 369,321. The magazine's subscriptions are at record levels and it is the biggest-selling Lifestyle title on the UK newsstand.
Essentials is once again the fastest-growing title in the Women's Monthlies market, producing double-digit growth to deliver an ABC of 115,432.
Fashion and style bible InStyle has outperformed the Fashion sector and secured its sixth consecutive ABC increase, growing 1.1% on the period and 1.8% on the year to 186,251.
Every brand in the IPC Homes portfolio has delivered growth on both the period and the year:
o Ideal Home has regained the top spot in the Homes sector with an ABC rocketing up 9.8% on the period and 5.7% on the year to 205,659.
o With an ABC of 112,117, 25 Beautiful Homes has produced outstanding growth, up 7.7% on the period and 9% on the year.
o Up 1.2% period-on-period and 2% year-on-year, Livingetc further establishes itself as the biggest-selling title in the modern homes market with an ABC of 92,685.
o Homes & Gardens delivers an ABC of 136,136, up 3% on the period and 0.8% on the year.
o Country Homes & Interiors is up 3.2% period-on-period and 6.8% year-on-year, with an ABC of 90,163.
Uncut the UK's most authoritative music and movie magazine outperforms the monthly music sector and gains share of the UK newsstand, with an ABC of 74,067.
www.nme.com the PPA and AOP Consumer Website of the Year delivers an ABCe of 5,342,246 monthly unique users, up a brilliant 26.3% on the period and 19.9% on the year.
Look extends its position as Britain's biggest-selling fashion weekly on the UK newsstand, with an ABC of 313,358 up 0.1% period and delivering £24.5m in annualised RSV.
Nuts posts an ABC of 147,134, increasing its share of the Men's Weekly sector to a record 64.8%, up 1.8 percentage points year-on-year.
Woman's Weekly reports an ABC of 338,577, up 1% on the year extending its lead in the Traditional sector.
With an ABC of 184,134, TV & Satellite Week has outperformed the sector, increasing circulation by 0.1% on the year.
Woman remains number one in the Weekly Lifestyle sector with an ABC of 318,301 up 0.7% period-on-period.
The success of Amateur Gardening's redesign earlier this year sees the title showing 10.2% period-on-period growth, with an ABC of 39,625.
Evelyn adds: IPC continues to focus on our long term strategy of investing in insight and innovation to serve our consumers across multiple brand touch points be that in print, online, in person or on the go.
IPC SOUTHBANK UPMARKET WOMEN
Overview
Southbank's portfolio operates in the Women's Fashion, Lifestyle and Home Interest sectors and targets upmarket women.
Southbank's portfolio has significantly outperformed the market, growing share both in terms of volume up year-on-year from 27% to 28%, and value with market share up year-on-year from 31% to 32%.
The Homes sector is forging ahead and Southbank has posted growth across its market-leading portfolio, as well as regaining the number one position for Ideal Home.
And with standout performances from woman&home, Essentials and InStyle, Southbank has increased its market share within the Fashion and Lifestyle sector year-on-year, up from 22% to 22.7%.
Southbank has delivered circulation growth both period-on-period and year-on-year on eight of the nine brands reporting today.
The Southbank portfolio generates £42m in RSV each year.
IPC Southbank managing director Jackie Newcombe says: Southbank has produced an outstanding set of ABC results across the upmarket Women's Fashion, Lifestyle and Home Interest sectors, outperforming our competitors and driving circulation growth in each.
woman&home and Essentials
woman&home and Essentials are the star performers in the Women's Lifestyle sector, each delivering enviable ABC growth.
Southbank's share of the Lifestyle sector has increased year-on-year from 31.3% to 32.6%.
woman&home, the monthly glossy for women over 35, once again reports a strong rise in its circulation under editorial director Sue James. Up 5.5% year-on-year to 369,321, this is woman&home's highest ABC in more than 14 years. The magazine is the biggest-selling Lifestyle title on the UK newsstand and its subscriptions at more than 128,000 are at record levels.
In addition, woman&home's RSV is climbing, up 6.3% year-on-year to £9.4m the highest in the Lifestyle sector.
Meanwhile Essentials is the fastest-growing magazine in the entire Women's Monthlies market, soaring to an ABC of 115,432. Up 12.9% on last year, Essentials is the only title in the Women's Monthlies market to produce double-digit ABC growth.
RSV for Essentials is also rising, up 10.2% year-on-year to almost £3million.
Jackie says: These ABC performances from woman&home and Essentials are outstanding and the result of exceptional editorial packages. Our unique insight into this market and the vision of the editors is the reason why we have enjoyed tremendous success over the past few years.
InStyle and Marie Claire
Southbank's share of the Fashion sector has grown year-on-year from 17.1% to 17.3%.
InStyle delivers its sixth consecutive circulation increase with an ABC of 186,251.
Under the editorship of Eilidh MacAskill, the fashion and style bible has outperformed the Fashion sector, growing 1.1% on the period and 1.8% on the year.
Marie Claire, Southbank's flagship glossy, is back to stability with an ABC of 280,021. Marie Claire has outperformed the Fashion sector on the newsstand and retains its position as the third biggest title in the sector.
Across print and online, Marie Claire reaches 1.9 million women a month.
Jackie says: Under editor Eilidh MacAskill, InStyle entertains readers and has a real fashion authority it's no wonder it has produced one of the strongest performances in the Fashion sector. On Marie Claire, we have done exactly what we said we would do and delivered stability. Marie Claire has re-engaged readers and advertisers alike and continues to attract huge numbers of smart, upmarket women.
Home Interest
The Home Interest sector is well and truly back on track with substantial ABC growth.
Every Southbank Homes title reporting this period has increased its ABC, both on the period and on the year. In addition, the Southbank portfolio has strengthened its market-leading position, growing share on the period from 38.7% to 40.4%.
With an ABC of 205,659, Ideal Home has regained the top spot in the Homes sector. Following significant research and development late last year and a subsequent successful refresh under editorial director Isobel McKenzie-Price, the magazine's circulation has jumped by 9.8% on the period and by 5.7% on the year.
25 Beautiful Homes has produced impressive growth, climbing 7.7% on the period and 9% on the year to record an ABC of 112,117.
Livingetc sees a rise of 1.2% period-on-period and 2% year-on-year. Delivering an ABC of 92,685, the magazine's refresh in March has cemented its position as the biggest-selling title in the Modern Homes sector.
Homes & Gardens retains its lead over House & Garden, increasing its circulation by 3% on the period and 0.8% on the year to deliver and ABC of 136,136.
And Country Homes & Interiors continues to perform well, up 3.2% period-on-period and rising 6.8% year-on-year to record an ABC of 90,163.
Jackie says: We have seen a strong recovery in the Homes sector and fantastic performances from all the Southbank titles. The market has bounced back as consumers are returning to quality editorial and brands they trust. In addition to these enviable ABC results, RSV across the Southbank homes portfolio has increased by more than £1m compared to last year and we have gained significant market share in advertising.
IPC CONNECT MASS MARKET WOMEN
Overview
IPC Connect's brands provide powerful reach, with its magazines read by 53% of all mass market women over ten million women while its digital brands reach a further 2.4 million mass market women. Connect's audience are highly valuable main shoppers, responsible for the vast majority of UK purchasing decisions.
Connect serves its consumers in two core markets: Women's Weeklies with brands in the Celebrity & Fashion, Real Life, Lifestyle and Traditional sectors and TV Entertainment.
Women's Weeklies
IPC Connect's share of the UK newsstand market in the period stands at 27.1%. The seven-strong portfolio of mass market women's weeklies sells 111.9 million copies annually at the UK newsstand and generates £114.2m in RSV, up 0.2 percentage points to 24.5%.
IPC Connect managing director Fiona Dent says: IPC Connect's performance in the Women's Weeklies market demonstrates our focus on the long term; continuing our investment in consumer insight and editorial innovation. This has allowed us to consistently produce premium brands, which attract more discerning and less price-sensitive consumers: the most valuable asset for our advertisers.
A key test of brand strength in the Weeklies market is the proportion of copies sold at full price. While the period has seen unprecedented levels of discounted multi-packing, IPC Connect brands have delivered strong full-price sales outperforming the market overall.
Look
Launched in February 2007, Look maintains its position as Britain's biggest-selling fashion weekly, delivering a total ABC of 313,358, up 0.1% period-on-period. Look outsells its closest weekly competitor by more than 115,000 copies every week on the UK newsstand.
Look sells almost 1.3 million copies every month, delivering £24.5m in annualised RSV, up 5% year-on-year and ranking it as the ninth highest revenue-generating title on the UK newsstand.
Look continues to set the standard in the sector for innovative experiential marketing. The brand debuted The Look Show at London Fashion Week in February, creating a unique major catwalk event which saw 14 of the most popular high street brands together for the first time in front of a consumer audience at London Fashion Week. The Look Show will return for London Fashion Week this September.
Look continues to show an outstanding advertising performance, with advertising volumes up 19.6% year-on-year, against a total market down 3.1%*. New advertisers in the period include Clarins, Lancôme and YSL.
Meanwhile www.look.co.uk, the hugely popular website, goes from strength to strength after it unveiled a new look in February. Unique users have grown by 49% while page impressions have grown by 154% in the last six months.
In June Julie Lavington, publishing director of Look, was named Consumer Magazine Publisher of the Year at the prestigious Periodical Publishers Association gala awards ceremony.
Fiona says: Look has an innate understanding of its audience, and continues to deliver in print, online and in person. The magazine is the clear leader, online we're seeing fantastic growth and with The Look Show set to return in September, the brand has cemented its position at the centre of the UK fashion industry. And publishing director Julie Lavington's recent well-deserved recognition at the PPA Awards is the perfect icing on the cake!
Now
Now publishes an ABC of 338,080, in a period which has seen intense marketing activity in the Celebrity sector.
Now generates £23.2m in annualised RSV and ranks as the tenth highest revenue-generating title on the UK newsstand.
Over the last few months Now has undergone focused brand development led by IPC's group editorial development director Andy Cowles. The new look was unveiled in July including new franchises and bold, fresh design and the brand is already seeing a positive impact at the newsstand.
www.nowmagazine.co.uk continues to go from strength to strength, delivering 780,000 unique users in June, up 25.9% year-on-year. It now generates over 6 million page views every month, complementing the magazine by serving up an addictive combination of celebrity glamour and news all day, every day.**
Fiona says: Now continues to focus on brand development and driving premium price, in a hotly contested market. The new look unveiled a few weeks ago is already proving successful, delivering on our readers' desire for more emotional engagement with their favourite celebrities' stories.
Chat and Pick Me Up
In Real Life Chat has out-performed the sector as a whole with its focus on insight and editorial development, and grows its market share by 0.7 percentage points year-on-year. Chat consolidates its number two position with a circulation of 430,674, selling 89,000 copies more than the number three title in the sector every week. Chat generates £16.7m in annualised RSV (up 1.6% year-on-year), and sells 20.9 million copies a year on the UK newsstand.
Pick Me Up retains its number four position in the Real Life sector, out-performing the market and delivering an ABC of 319,305. The title generates £10.8m in RSV on the UK newsstand, up 1.8% on the year, and sells 15.4 million copies a year.
Combined, Chat and Pick Me Up have grown their share of the Real Life UK newsstand market, up 1.2 percentage points to 28.7% and continue to drive RSV growth, up 1.7 percentage points.
Woman and Woman's Own
On the UK newsstand Woman and Woman's Own continue to lead the Weekly Lifestyle sector, with a combined sector share of 51.5%.
Woman and Woman's Own together outsell their rivals by more than 41,000 copies every week.
Woman remains number one in the Weekly Lifestyle sector with an ABC of 318,301 up 0.7% period-on-period and generating £14.3m in annualised RSV on the UK newsstand. Woman unveiled a new look in the period and is already seeing the benefits and will continue to develop the brand moving forward.
Woman's Own delivers an ABC of 272,376, equating to an annualised RSV of more than £12.1m on the UK newsstand. Vicky Mayer was appointed editor of Woman's Own in June following Karen Livermore's move in January to edit Woman. Vicky has a number of exciting plans for the brand's future development.
Woman's Weekly
Woman's Weekly continues to go from strength to strength, remaining number one and clear standout leader in the Traditional sector.
The brand's unique blend of features, food, fiction and health complemented by the addition of fashion advice is firmly placed to capitalise on the growing numbers of over-50's.
Reporting an ABC of 338,577, Woman's Weekly is up 1% on the year.
Woman's Weekly outperforms and extends its lead over rivals to more than 47,000 copies, generating an annualised RSV of £14.2m, up 0.7% on the period and 3.5% on the year. Its overall volume share of the Traditional sector has increased by 2.2 percentage points year-on-year to 44% at the UK newsstand.
goodtoknow
goodtoknow Recipes, which launched in January as a monthly magazine, delivers a debut ABC of 53,281. A brand extension from the hugely popular website www.goodtoknow.co.uk, the food monthly targets busy mums, providing them with cooking inspiration and advice on feeding their families cheaply, quickly and healthily.
Meanwhile www.goodtoknow.co.uk the website that connects women with the best recipe ideas, health tips and family advice continues to grow, delivering a record 8.3 million page impressions from over one million unique users in July.
With a newsletter database of over 250,000, dedicated Facebook fan pages, presence within IPC Connect's portfiolio of Women's Weeklies and a monthly recipes magazine spin-off, goodtoknow reaches its mass market women's audience through a range of integrated channels.
Fiona adds: Goodtoknow is a fantastic success story. Online it is the ultimate destination for mass market women in the UK, delivering record numbers of unique users in July. And today we unveil the debut ABC for its monthly magazine spin-off, goodtoknow Recipes, which has already established a loyal and enthusiastic audience.
TV Entertainment
Connect's TV Entertainment portfolio is the market leader in sales volume, with 42.7% share. It is also number one in RSV, with 40.8% share, an increase of 0.2% percentage points year-on-year, extending IPC's market leadership.
Annually, Connect's TV Weeklies portfolio now sells 92 million copies at the UK newsstand and generates £60m in RSV per annum.
Connect is committed to driving both innovation and cover prices in the TV market, attracting discerning readers who are prepared to pay more for quality brands.
Fiona says: IPC Connect maintains its position as the leader in the TV Entertainment market. By listening to our consumers and driving editorial innovation across the portfolio, keys brands What's on TV and TV & Satellite Week have delivered powerful RSV uplifts in the period.
What's on TV and TV easy (Value sector)
IPC share of the value market is 50.7%.
What's on TV delivers an ABC of 1,209,018, outperforming the TV sector period-on-period. That reach is increased further through its website, www.whatsontv.co.uk, currently ABC audited at 613,832 monthly unique users.
What's on TV has outperformed the market in RSV year-on-year by 0.2 percentage points. Priced at a 17% premium to value sector rival TV Choice, What's on TV generates £2.2m more RSV than TV Choice annually.
In addition, IPC Connect's value sector presence in the TV Weeklies market is strengthened with compact TV weekly TV easy, which reports an ABC of 166,781.
TVTimes and TV & Satellite Week (Premium sector)
TVTimes records an ABC of 290,686, increasing cover price to £1.10 and delivering £16.3m in RSV.
Meanwhile, with an ABC of 184,134, TV & Satellite Week has outperformed the market, increasing by 0.1% on the year. It has outperformed the market by far in sales value, up 8.5% year-on-year to deliver £12.2m in RSV. Costing £1.30, TV & Satellite Week is the highest priced TV Weekly.
Soaps
In the soaps sector, Soaplife delivers a strong ABC of 99,434, and maintains its position as number one soap fortnightly.
* source: NMR
[**] source: Omniture
IPC INSPIRE MEN, MUSIC, SPORT & LEISURE
Overview
Inspire is the men's division of IPC Media, reaching 44% of UK men and more than one in two of all 18 to 34-year-old men. Its brands cover a huge spectrum of passions.
Brands reporting in the period include: Nuts, Loaded, NME, Uncut, Golf Monthly and Amateur Gardening, www.nme.com, www.nuts.co.uk, www.loaded.co.uk and www.mousebreaker.com.
Young Men & Music
IPC Inspire's men and music brands are responsible for 47.5% of all men's and music magazine sales at the all-important UK newsstand, generating £18.3m in RSV annually. Its online portfolio including www.nme.com, www.nuts.co.uk, www.loaded.co.uk, and hugely successful casual games site www.mousebreaker.com now has a combined audited reach of over 11 million users each month.
Nuts, Loaded and Mousebreaker
UK newsstand magazine sales in the Men's market overall during this period exceeded 7.2 million, generating almost £16m in RSV. IPC accounts for 52.9% of all men's magazines sold at the all-important UK newsstand in the period.
Nuts and Loaded combined now sell 41.7% more copies than Bauer Consumer Media's men's titles on the annualised UK newsstand, up from 34.9% last period.
Nuts posts an ABC of 147,134, increasing its share of the Men's Weekly sector to a record 64.8%, up 1.8 percentage points year-on-year. On the newsstand, Nuts also takes a record 64.6% share, up 1.9 percentage points on the year a record for the brand.
Each year, Nuts accounts for one in every two men's lifestyle magazines* sold at the UK newsstand.
Annually, Nuts sells almost 3.2 million more copies than its weekly rival Zoo and 5.5 million more than FHM at the UK newsstand.
Online, the hugely popular www.nuts.co.uk delivers an average monthly ABCe of 1,473,528 unique users, up 1.1% on the period and 4.7% on the year, continuing to extend its reach among the UK's mainstream men.
Total Nuts weekly reach across print and online is now 1.2 million.**
Loaded posts an ABC of 53,591, while online www.loaded.co.uk delivers an ABCe of 254,923.
Total Loaded monthly reach across print and online is now 834,923.***
The Mousebreaker portfolio of casual games sites including www.mousebreaker.com today unveils an ABCe of 3,965,933 unique users on average each month within the period.
* Men's Market Nuts, Zoo, Front, Loaded, Esquire, FHM and GQ
[**] Source: combined total of data from NRS and Omniture. Based on the latest data available. Data has been adjusted for weekly measurement. Please note this is the total number of hits and includes duplication
[***] Source: combined total of data from NRS and ABCe. Based on the latest data available. Please note this is the total number of hits and includes duplication
Inspire managing director Paul Williams says: Since launch Nuts has sold almost 82 million copies at the UK newsstand, generating £114.7m in RSV. The magazine saw 7.9 million sales in the last year alone. Of course, with almost one million 16 to 24-year-olds currently unemployed, the circulation environment continues to be tough. But our continual investment in brand development in print and digitally means that we continue to reach more than 1.2 million young men every week through the Nuts brand.
NME and Uncut
Each year, five million music magazines are sold in the UK. The Music sector* generates over £15.5m of annual RSV on the UK newsstand, with almost half generated by the two weeklies (NME and Kerrang!).
NME delivers an ABC of 33,875 in print. One in four of all music magazines sold every year on the UK newsstand is a copy of NME.**
NME sells more than double the volume of copies that Q sells on the UK newsstand every month. Following the introduction of a new look in April, the magazine is already seeing encouraging sales figures.
Online, www.nme.com this year's PPA and AOP Consumer Website of the Year delivers a brilliant ABCe result, up 26.3% on the period and 19.9% on the year to a monthly average of 5,342,246 unique users.
The brand continues to broaden its reach amongst the target audience of 15-24s across all platforms, and now has a combined reach of over 1.2 million music fans every week.
The NME brand remains committed to delivering innovative solutions for advertisers across multiple platforms and has worked on integrated deals with the likes of Dell, Jack Daniel's, O2, Shockwaves, Warner Music, Blackberry and Xbox during the period.
NME continues to reinforce its authority and credibility with the NME Icons one shot series including specials on both Muse and The Libertines delivering unique print content to the most passionate and enthusiastic music fans in the world.
With a strong performance, Uncut posts an ABC of 74,067, growing its share of the Monthly Music sector on the UK newsstand by 1.7% year-on-year.
The Uncut Music Guide series continues to deliver the definitive album-by-album guides to Uncut's classic canon, including Bruce Springsteen and the soon-to-publish guide to John Lennon.
* Music Sector NME, Uncut, Kerrang, Q, Mojo and Classic Rock
[**] Based on annualised JJ10 figures
Paul says: NME continues to evolve as a trailblazing multi-platform music media brand which can deliver advertisers an elusive influential audience of 15-24 year olds across multiple platforms including print, online, TV, radio and live events. Our commitment to innovation, as seen with the newly launched NME Photography Awards in association with Nikon and NME Breakthrough with Blackberry, illustrates our commitment to providing our audience with new engaging content and our advertisers and our sponsors with exciting ways to engage with that audience around our content.
At the same time, through its focus on comprehensive coverage of both classic artists and the latest releases, Uncut has delivered another extremely strong performance this period, significantly improving its newsstand trend.
Sport & Leisure
Amateur Gardening
Amateur Gardening reaffirms its position as the number one weekly gardening title in the market with a total ABC of 39,625.
Following a hugely successful redesign in March this year, the magazine has outperformed the weekly market and seen its share of newsstand sales increase 2% period-on-period and 2.1% year-on-year.
This period also sees the gap between Amateur Gardening and Garden News (the number two weekly) widen by almost 3,000 copies per week at the UK newsstand.
Golf Monthly
Golf Monthly posts an ABC of 61,408 and increases its newsstand share by 0.7% period-on-period and 2.8% year-on-year.
Following an extensive research programme, Golf Monthly has honed its editorial product, introducing new content in April to better reflect what readers want, and it is already seeing positive results.
Paul says: In both Amateur Gardening and Golf Monthly, I'm delighted to see such encouraging results from the research and development investment in the brands. In tough markets, to grow our newsstand share is a real testament to our talented teams.
For a full list of IPC Inspire brands, click here.
-ends-
About IPC Media
IPC Media is one of the leading consumer magazine publishers in the UK. Its three publishing divisions are: IPC Connect, IPC Southbank and IPC Inspire. IPC is wholly owned by Time Warner, one of the world's largest media groups.
For further information, please contact:
Chris Taylor, head of media relations, IPC Media, Tel: 020 3148 5406,
email: chris_taylor@ipcmedia.com
Victoria Higham, senior press officer, IPC Media, Tel: 020 3148 5401,
email: victoria_higham@ipcmedia.com
Anna Gawan, press officer, IPC Media, Tel: 020 3148 5405,
email: anna_gawan@ipcmedia.com
For high-res covers and images of key IPC Media personnel go to http://www.ipcmedia.com/imagebank/covers.php
IPC Media Limited. Registered Office: Blue Fin Building, 110 Southwark Street, London SE1 0SU. Registered in England and Wales no. 00053626.