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IPC MEDIA APPOINTS DIGITAL ADS SALES CONTRACT TO AD 2-ONE
July 4, 2006
Following a thorough review of its digital operations, IPC Media has chosen ad 2-one to represent its growing portfolio of mainstream consumer websites. In a competitive pitch, ad 2-one secured the multi-million pound IPC digital account after a successful two year period representing IPC ignite! titles such as NME, Loaded and Nuts. Now, ad 2-one will also conduct online ad sales on behalf of online publications for IPC SouthBank (including Marie Claire, Ideal Home and Livingetc), IPC Connect (including Now and Pick Me Up) and tx (including TVTimes).
As well as online ad sales, ad 2-one is deepening its relationship with IPC's digital publications, providing additional services such as training, ad serving and consultancy. This closer working relationship means that ad 2-one will be closely involved in the transition of major IPC brands online.
Tim Brooks, managing director of IPC ignite!, who led the review, said: “We have big plans for IPC online, and are very pleased to extend our relationship with ad 2-one. They have done a fine job for us on the ignite! portfolio and their growth in recent years means that our development programme can benefit from their undoubted online skills and experience.”
Grant Allaway, director at ad 2-one added, “IPC media have fantastic online brands that offer advertisers loyal users and trusted editorial environments across a wide range of market sectors. The deeper relationship now established between our organisations means that IPC will benefit from improved revenue growth throughout their online portfolio.”
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About ad 2-one
ad 2-one UK specialises in online advertising sales, email, traffic and marketing services across all digital platforms. Since 2000, ad 2-one has focussed on providing advertisers with advertising opportunities across a carefully selected group of premium brand web sites. In-depth site knowledge enables ad 2-one to develop tailored sales programmes for advertisers – while maximising revenue for the site. In January 2005, ad 2-one opened an office in Sydney, Australia, followed by an office in Dublin, Ireland. Sites represented by ad 2-one in the UK include Expedia, BAA, Confetti, Eurosport, NME, Weather.co.uk, Blueyonder, Disney.co.uk, Wallpaper*, European Tour, thetrainline, Manchester Online, the Discovery Channel, UKTVStyle and UKTVFood.
For further information, please contact Chris Taylor, head of media relations, on 020 7261 5276 or email chris_taylor@ipcmedia.com
