IPC Media - IPC PROVIDES ACCESS ALL AREAS FOR CLIENTS AND AGENCIES - Press Releases

Skip to content
Time Warner Logo
Site Search
advanced search

Shooting Times & Country Magazine TVTimes Amateur Photographer Mountain Bike Rider (MBR) Ideal Home Uncut What Digital Camera The Field Cycling Weekly

Press Office - Press Releases

IPC PROVIDES ACCESS ALL AREAS FOR CLIENTS AND AGENCIES

May 16, 2006

IPC Advertising managing director Caroline McDevitt today unveils a significant new initiative which marks the culmination of a major investment programme with the restructuring of the IPC's ad marketing function and Connect and tx sales teams.

The restructure - and increased investment in resources and data - is designed to provide customers with simple and direct points of entry to all elements of IPC's huge advertising offer.

The initiative - appropriately branded IPC Access All Areas – makes it simpler for advertisers and their agencies to unlock essential planning information, consumer insight and creative resources through a simplified structure with clear points of entry.

Caroline says: “IPC Access All Areas marks a step change in providing greater resource and ease of access to the full range of our offer. Our customers operate in highly demanding and competitive environments and we've invested heavily to be certain we have the skills and capabilities across our teams to make it easier for them to get the best from our portfolio.”
Today's announcements see:

  • The restructuring of IPC tx and Connect sales teams into a unified single team – IPC Weeklies – headed up by group advertisement director Kate Mackenzie. The combined team will provide client and agency access to IPC's unmatched nine million strong weekly readership – 56% of whom don't read a tabloid or mid-market newspaper*. The unified team also sees an additional investment in the creation of a business development unit specifically tasked with forging long term relationships with clients.
  • The creation of a new IPC Insight division, with the appointment of Amanda Wigginton to the newly created role of group head of insight. Amanda, formerly consumer research manager for IPC Media, has been instrumental in IPC's successful magazine launch strategy, working closely with editorial director Mike Soutar and each of the publishing divisions. In her new role she and her team will provide clients with the best consumer insight IPC has to offer, pulling together the most current work from all areas of IPC Media and ensuring sales are more directly linked to insight.
  • The creation of a new IPC Marketing & Strategy team, working as a direct resource for planners and advertisers to provide dedicated access to essential data sources, bespoke information and analysis on the real potential for the magazine medium. The team is headed up by James Papworth, formerly ad marketing manager in IPC Advertising. Today also sees the relaunch of the IPC Advertising website – www.ipcadvertising.com – with increased access to the latest research data on IPC and the magazine market, along with interactive examples of the best in creative and effective magazine advertising and cross platform solutions.
Caroline adds: “This restructure is all about utilising our pre-eminent brand expertise while ensuring we make the right people available to speak to our clients and agency partners. IPC Access All Areas is about ensuring ease of access, and ease of understanding – both of the potential of magazines as a medium, and of our fantastic portfolio of brands and their relationship with their millions of readers. By bringing in top talent like Ian Tournes and Keith Yonish from different disciplines and promoting from our own internal talent pool, we're ensuring we have the structure in place to deliver the very best insight, creative thinking and client service in the magazine market.”

Caroline joined IPC Media in May 2005, charged with creating the right framework for IPC Advertising to better meet the needs of our client and agency partners. Since then she has led a business-wide review which has seen divisional restructures as well as a series of key senior appointments. Most recently, these include:

  • the appointment in April of the award-winning creative director of Independent Solutions, Keith Yonish, to the new role of director of creative solutions across IPC. Keith will be charged with driving all advertorial, sponsorship and special projects across IPC. He will also fulfill a cross-company brief to drive creative thinking across IPC Advertising, work with other media owners and capture the very best integrated creative solutions for clients.
  • April also saw the appointment of Starcom Mediavest press director Ian Tournes to the newly created role of group trading director across IPC, reflecting the importance IPC is placing on meeting the needs of its agency partners. Core to his brief will be the management and further development of IPC's agency relationships and providing IPC's senior agency audience with a comprehensive understanding of the IPC Advertising offer, and he will take a seat on the IPC Advertising board.
  • IPC SouthBank, under group advertisement director Mark Reen, has finalised a major restructure, creating centralised teams alongside existing brand-specific teams to more comprehensively serve the needs of both agencies and individual clients. Associated Newspapers brand manager Jon Restall was recently appointed to IPC SouthBank to head up its recently created agency sales team. And the restructure has also seen the creation of a central Luxury sales team, unlocking the potential of the SouthBank brands for luxury clients and led by luxury client director, Jamie Wilson.
  • IPC ignite!, under group advertisement director Sam Finlay, has similarly restructured its ad teams to reflect the powerful young male audiences delivered in print and online by NME, Uncut, Nuts and Loaded.
Commenting on IPC Weeklies, Kate Mackenzie says: “Weekly magazines provide access to the nation's purse strings, and with the creation of IPC Weeklies we can now offer a one stop shop to reach over nine million weekly readers. With huge brands like What's on TV, TVTimes, Pick Me Up, Woman and Woman's Own, IPC Weeklies provides a larger composition of female main shoppers than ITV1, GMTV or the tabloids** - and this new structure makes it easier for our clients to engage them.”
Commenting on IPC Insight and IPC Marketing & Strategy, group advertisement director for Marketing and Strategy Neil Perkin says: “We've listened to our clients who tell us that great consumer and medium insight has never been more important. These teams will enable us to deliver more value through our understanding of how they can best use the magazine medium to communicate in a meaningful way with their consumers.”

-ends-

* NRS J-D 2005
** NRS J-D 2005/TGI July 2004-June 2005

Notes to editors:
The IPC Advertising board comprises:
  • Caroline McDevitt, managing director, IPC Advertising
  • Alison Deas, group advertisement director, IPC Central Sales including Key Accounts, Business Development and IPC Regional teams
  • Neil Perkin, group advertisement director, Marketing & Strategy including IPC Insight, IPC Marketing & Strategy and IPC Creative teams
  • Ian Tournes, group trading director, IPC Advertising (joining IPC in June 2006)
  • Cathy Neale, group advertisement director, IPC Classified
  • Jean Christie, group advertisement director, IPC Country & Leisure Media
  • Sam Finlay, group advertisement director, IPC ignite!
  • Kate Mackenzie, group advertisement director, IPC Weeklies
  • Mark Reen, group advertisement director, IPC SouthBank
For further information, please contact Chris Taylor, head of media relations, Tel: 020 7261 5276 or email chris_taylor@ipcmedia.com

Back to index

Subspromobutton.Feb08
Press Briefing Centre
IPC Plus
Tell2Sell
Race Online - Give an Hour
IPC Media Limited. Registered Office: Blue Fin Building, 110 Southwark Street, London SE1 0SU.
Registered in England and Wales no. 00053626.