IPC Media - IPC SOUTHBANK APPOINTS HOUTMAN TO NEW DIGITAL AD DIRECTOR ROLE - Press Releases

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IPC SOUTHBANK APPOINTS HOUTMAN TO NEW DIGITAL AD DIRECTOR ROLE

June 28, 2006

IPC SouthBank group advertisement director Mark Reen today announces the appointment of Kristy Houtman to the newly created role of digital ad director.

Currently head of business development at ad 2-one, one of the UK's leading online advertising sales houses, Kristy will be responsible for driving SouthBank's digital revenues.

Reporting directly to Mark, Kristy will lead the strategic development of SouthBank's online ad sales capability across some of the most iconic brands in media, including Marie Claire, Woman & Home, Ideal Home, Homes & Gardens and Livingetc.

Mark says: “I am absolutely thrilled to appoint Kristy to this new role. Her knowledge of our brands, as well as the online market, make her the perfect choice as we put the next phase of SouthBank's exciting web development plans into action. She will lead our digital sales and be integral to SouthBank's continued web development agenda."

Kristy adds: "I'm thrilled to be asked to take on this pioneering role inside SouthBank. My experience of the digital marketplace coupled with my love of the SouthBank brands make this an opportunity that I couldn't turn down."

Kristy joins SouthBank on 17th July.

ends

Editors' notes:

IPC SouthBank Advertising restructured in the new year to encompass:

  • The creation of a single, centralised Agency Sales team, providing one-stop access to the whole SouthBank portfolio for key agency partners
  • The creation of a central Solutions team, with the focus firmly on providing our customers with portfolio access to creativity
  • The creation of a Luxury category team, providing additional, focused resource for high-end advertisers looking to exploit the opportunities within the SouthBank portfolio
IPC SouthBank provides a magazine for every stage in a woman's life. Our magazines offer unrivalled breadth and reach in the women's market, delivering a readership base of over eight million. IPC SouthBank is focused on, and organised across, four key sectors: fashion, home interest, women's lifestyle and specialist. Key titles include Marie Claire, In Style, Woman & Home and our market leading home interest portfolio including Ideal Home and Livingetc.
For further information, please contact Chris Taylor, head of media relations, on 020 7261 5276 or email chris_taylor@ipcmedia.com

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