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Press Office - Press Releases
IPC SOUTHBANK LANDS DULUX DEAL
March 31, 2008
IPC Southbank has secured an integrated digital and magazine deal for Dulux paints, which will run across several brands throughout 2008 and includes homepage takeovers on www.livingetc.com and www.housetohome.co.uk.
The deal, brokered by MediaCom, will see Dulux takeover the homepages of livingetc.com and housetohome.co.uk twice this year, allowing visitors to customise the sites in Dulux colours. Housetohome.co.uk's Colour Planner will also be enhanced with a comprehensive range of Dulux colours and Dulux will be the tool's default paint setting.
Display activity will run in six Southbank titles, including Marie Claire, Livingetc and Ideal Home until the end of the year.
Jon Restall, Southbank's agency sales director, says: "This deal shows how we are able to work with clients to deliver truly integrated solutions. At Southbank we believe in the power of our brands, whether accessed by consumers in traditional print format or in the digital space. It is great to work with an agency that also subscribes to this belief and is able to physically deliver a deal of this magnitude."
Kim Iwanczyszyn, MediaCom press director, adds: "Integration is at the heart of what we're doing here at MediaCom. We believe in powerful media solutions and exceptional value for our clients and IPC Southbank has been well placed to secure this."
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For further information and cover images, please contact:
Victoria Higham, senior press officer
Tel: 020 3148 5401 or email victoria_higham@ipcmedia.com
