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IPC WEEKLIES APPOINTS NEW HEADS OF BUSINESS DEVELOPMENT AND CREATIVE SOLUTIONS
March 18, 2008
• Lisa Batty appointed head of IPC Weeklies Business Development• Donia Dacey named head of IPC Weeklies Creative Solutions
IPC Weeklies group advertising director Kate MacKenzie today announces two key appointments to new roles across the division responsible for advertising across IPC Connect's women's weeklies brands and the IPC TX TV weeklies.
Lisa Batty is appointed head of Business Development for IPC Weeklies, leading a hugely experienced team responsible for overseeing the generation of new business across the IPC TX and IPC Connect titles and their Specials series. Lisa joins IPC Weeklies from OMD UK, where she has been associate communications planning director across brands as diverse as Emap, Bel UK, Harper Collins and AXA. Prior to joining OMD in 2001, Lisa was a senior planner/buyer at Initiative Media and brings 11 years of media planning experience to her new role.
Donia Dacey takes the role of head of Creative Solutions for IPC Weeklies, running a six-strong team developing bespoke advertising for clients looking for advertorial, sponsorship and digital solutions across the IPC weeklies portfolio. Donia joins IPC Weeklies from BBC Worldwide, where she is currently Advertising and Creative Solutions manager for BBC Youth and Children's brands, managing activity across a portfolio of 15 brands. Donia started her career at IPC, working across several divisions, after which she has developed her commercial experience across high profile brands like Yahoo!, Ministry of Sound and Worldpop.com.
Kate says: “Business Development and Creative Solutions are two hugely important divisions within IPC Weeklies, harnessing the immense potential of an iconic portfolio of weekly brands for our commercial partners. It's fantastic to be able to bring such talented and experienced individuals into the business to spearhead the next stage of development for these teams.”
Lisa adds: “IPC is a media owner with strategic thinking at its heart, and the IPC Weeklies portfolio is second to none. The opportunity to work with clients and agencies to develop the strategic potential of brands as huge as What's on TV, Chat and Pick Me Up was simply too good to miss.”
Donia adds: “The IPC Weeklies brands are renowned for developing creative and innovative solutions which deliver great cut-through and massive reach. As digital continues to play a growing role across these fantastic brands, the creative possibilities are only expanding!”
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About IPC Connect
IPC Connect is the women's weeklies division of IPC Media. Its hugely successful portfolio of magazines includes Look, Now, Pick Me Up, Chat, Woman, Woman's Own and Woman's Weekly. It also publishes www.nowmagazine.co.uk and www.goodtoknow.co.uk.
About IPC TX
IPC TX is the TV Weeklies division of IPC Media. It's portfolio of brands includes What's on TV, TVTimes, TV & Satellite Week, TV easy, Soaplife and www.whatsontv.co.uk.
FOR MORE INFORMATION PLEASE CONTACT:
Chris Taylor, head of media relations, IPC Media on 020 3148 5406, 07980 221942 or email chris_taylor@ipcmedia.com
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