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Press Office - Press Releases
JOHN FRIEDA JOINS IN STYLE FOR 5TH BIRTHDAY RED CARPET CELEBRATIONS
June 14, 2006
In Style, IPC SouthBank's fashion and shopping bible, has signed John Frieda as headline sponsor of its fifth birthday 'Red Carpet' event at the Victoria & Albert Museum. The deal includes a reader email campaign and magazine activity to run until the end of the year.
The red carpet has become a catwalk without equal and In Style is honouring the designers and celebrities who have made it such a source of fascination with an exhibition of its favourite iconic red carpet gowns. The exhibition will display 15 designer gowns including the famous Versace 'safety pin' gown worn by Elizabeth Hurley and the red silk Ben de Lisi worn by Kate Winslet.
In addition to sole sponsorship of the Red Carpet exhibition with product available on the night, John Frieda will have display advertisements, advertorials and a special creative project within In Style, giving it presence in the magazine until the end of the year.
Anke Menkhorst, UK marketing manager for John Frieda, said: “We are delighted with the association with In Style's fifth Birthday celebrations. There is great synergy between the two brands – at John Frieda we've always believed in creating new categories and this is exactly what the In Style brand has managed to do in its five years in the UK. John Frieda has an unparalleled heritage of celebrity association and is uncompromising in its quality; these are values we share with In Style and which make the sponsorship such a neat fit.”
In Style publishing director Kirsten Price adds: “In Style has gone from strength to strength since its launch and what better way to celebrate five years of great fashion, shopping and beauty advice than with a Red Carpet exhibition, honouring the ultimate catwalk. We're delighted to be working with John Frieda - a brand that is a personal favourite of celebrities and beauty experts worldwide, they're the perfect partner to celebrate red carpet glamour and our fifth birthday.”
The In Style Red Carpet exhibition and party take place on the evening of June 19 at the Victoria & Albert Museum, London.
- ENDS -
Editors' Notes
Winner of the 2004 PPA Consumer Magazine of the Year Award, In Style is the best magazine to help you optimise your personal style. As an insider to the celebrity world, In Style brings you access to all the best kept style secrets. In Style is your personal shopper and friend to the stars.
IPC SouthBank provides a magazine for every stage in a woman's life. Its magazines offer unrivalled breadth and reach in the women's market, delivering a readership base of over eight million. IPC SouthBank is focused on, and organised across, four key sectors: fashion, home interest, women's lifestyle and specialist.
For further information and cover images, please contact:
Anna Gawan, press officer
Tel: 020 7261 6575 or email anna_gawan@ipcmediac.com
