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Press Office - Press Releases
LIVINGETC LAUNCHES NEW HOMEWARE RANGE
August 8, 2006
Livingetc, Britain's best-selling modern homes magazine from IPC SouthBank, is launching Livingetc Home, its first collection of homewares in partnership with Bliss, the company behind the successful Nigella Lawson range of kitchenware.
Livingetc Home is a selection of stylish interiors accessories and furniture, which the magazine predicts will become design classics of the future. Each smartly packaged product has been created by the Livingetc team to be useful and beautiful and add a touch of glamour to the home.
The range consists of nine products that are perfect as a gift or a treat, such as luxurious bed linen or a side table with a clever central storage compartment that swivels round making use of all the available space.
Editor Suzanne Imre says: "It's been a fantastic experience watching our original concepts become reality and the result is a collection of covetable, useful products, road-tested by the magazine. We always felt that if we could excite the Livingetc editorial team, who spend all day working with fabulous interiors accessories, we were onto a winner. Judging by the pre-orders in the office, I think we've done that!"
Publisher Chris Kelly adds: “Livingetc is an extremely respected brand in the modern homes industry and with thousands of loyal readers who trust and follow the magazine's recommendations it makes perfect sense for Livingetc to launch this product range.”
Livingetc Home will be promoted within Livingetc, on its website and with ads in a range of titles in the IPC SouthBank portfolio. Livingetc Home will also be showcased at 100% Design in the autumn. The range is available online at www.livingetc.com or by calling 01789 400077.
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Editors' notes:
Livingetc is Britain's best-selling modern homes magazine. The magazine's readers are sophisticated, 30-something urbanites with great taste and a love of the good things in life. They are social, stylish, sexy and so are their homes. Livingetc leads the way in creating relaxed, modern style for 21st Century homes and each month provides readers with inspiration and ideas in a real life context. Livingetc is the trusted, credible voice on relaxed modern living.
IPC SouthBank provides a magazine for every stage in a woman's life. Its magazines offer unrivalled breadth and reach in the women's market, delivering a readership base of over eight million. IPC SouthBank is focused on, and organised across, four key sectors: fashion, home interest, women's lifestyle and specialist.
IPC SouthBank's home interest portfolio comprises Ideal Home, Homes & Gardens, Country Homes & Interiors, Livingetc, 25 Beautiful Homes and 25 Beautiful Kitchens.
For further information contact Victoria Higham, senior press officer
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
IPC Media Limited. Registered Office: Blue Fin Building, 110 Southwark Street, London SE1 0SU. Registered in England and Wales no. 00053626.