- Home
- About IPC Media
- About our brands
- Contacts
- Press Office
- Licensing & Syndication
- Subscriptions
- Job Opportunities
- Advertising
- Marketforce
- IPC Direct
Press Office - Press Releases
MARIE CLAIRE GOES MOBILE!
February 13, 2007
Marie Claire, IPC SouthBank's flagship women's glossy, is partnering with Picsel Technologies, the world's leading mobile technology company, to launch Marie Claire Mobile.
Launching later this spring, Marie Claire Mobile will be a weekly subscriber based service, providing readers with topical fashion and beauty features, insider shopping tips and recommended best buys. It will also have a guide to the best events that week, horoscopes and entertainment reviews.
Richard Johnstone, Marie Claire publishing director, says: “Web and mobile technology is clearly playing a greater role in our readers' lives. So giving readers the ability to interact with Marie Claire on a mobile platform is an exciting opportunity both for them and advertisers.”
”We are honoured to have been entrusted with delivering the richness of Marie Claire's brand and content onto mobile, which will work in tandem with the print publication,” says Imran Khand, Picsel's CEO. “The advent of this mobile service offers new and exciting opportunities for advertisers and readers alike, that was simply not possible through the traditional print medium.”
Johnstone added: “With Picsel we have found a partner with incredible expertise in this new and exciting area. Its technology platform allows extremely rich and interactive content, ensuring we successfully bring our glossy mobile vision to life.”
Marie Claire Mobile will be edited by Marie Claire web editor Carla Bevan and will promoted regularly in the magazine and will have a strong presence on www.marieclaire.co.uk.
Marie Claire Mobile will be available on any wap-enabled mobile phone and will be a paid-for subscription service with weekly updates.
- ends -
For further information, contact Victoria Higham, IPC Media senior press officer
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
