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Press Office - Press Releases
MARIE CLAIRE REVEALS NEW LOOK
September 25, 2006
Marie Claire, IPC SouthBank's flagship women's glossy, is unveiling a new look with its November issue on sale from 5 October.
The new look is grounded in months of intensive research and development, which delivered a clear understanding of today's 30-something, affluent woman and what she desires from a glossy magazine. The resulting new look is more grown-up, elegant and sophisticated, and focuses on Marie Claire's core strengths: fashion, beauty, real life reportage, celebrity and trusted advice.
New features and developments in new look Marie Claire include:
- The shops a round-up of catwalk trends and designer and high street fashion has re-branded and doubled in size. The popular Spree V Steal franchise receives more space and uses glamorous photo shoots rather than product shots
- Features and real life reportage remain an intelligent read as well as being more visually striking, with greater use of photography
- The Janet Street-Porter Interview Marie Claire's new signing promises dynamite editorial in her must-read celebrity interviews. Janet's first interview is with Graham Norton
- More fashion specials and Marie Claire's strongest franchise, 101 Ideas, has been redesigned to deliver greater value for the reader
- Beauty an area of authority for Marie Claire, the beauty section is more luxurious and beautifully shot as well as packed full of advice and new editorial franchises
- Guru a meaty advice section, covering everything from food and health to career and relationships.
Editor Marie O'Riordan comments: The new look delivers everything our readers told us they desire from their monthly glossy: sophisticated writing, focused fashion and beauty and exclusive celebrity coverage. Marie Claire is a trusted brand in a reader's life and is a beacon of authority and credibility in a crowded marketplace.
Publishing director Richard Johnstone adds: The new look Marie Claire builds on the magazine's renowned strengths and it is a shining example of the power of a monthly glossy. I'm delighted with the new look and I can't wait to get it into the hands of readers: affluent 30-something women.
The new look issue has The Devil Wears Prada star Anne Hathaway on the cover and Marie Claire is hosting nationwide reader screenings of the film in partnership with 20th Century Fox, as well as sponsoring Sky Movies' Devil Wears Prada trailers.
The new look Marie Claire will be supported by a radio, magazine and online advertising campaign as well as high visibility retail promotional activity.
Marie Claire's new look issue goes on sale on October 5, priced £2.90, which is an increase of 20p.
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IPC SouthBank provides a magazine for every stage in a woman's life. Its magazines offer unrivalled breadth and reach in the women's market, delivering a readership base of over eight million. IPC SouthBank is focused on, and organised across, four key sectors: fashion, home interest, women's lifestyle and specialist.
Marie Claire's new look cover will be revealed on October 3.
For further information, contact Victoria Higham, IPC Media senior press officer
Tel: 020 7261 5710 or email victoria_higham@ipcmedia.com
For high-res cover images go to www.ipcmedia.com/press/imagebank.php
